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Marketing Hardcover – January 13, 2010

ISBN-13: 978-0073529936 ISBN-10: 0073529931 Edition: 10th

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Product Details

  • Hardcover: 800 pages
  • Publisher: McGraw-Hill/Irwin; 10 edition (January 13, 2010)
  • Language: English
  • ISBN-10: 0073529931
  • ISBN-13: 978-0073529936
  • Product Dimensions: 8.4 x 1.3 x 10.5 inches
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #175,207 in Books (See Top 100 in Books)

Customer Reviews

I got this book a while ago, but just opened it today.
stephanieann
The book was exactly what I expected I prefer used books with highlighting because it makes it easier to find important information.
Amber Parks
If you're taking a Marketing class and this book is recommended, you will need it.
Stephanie

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Karen Chen on October 2, 2010
Format: Loose Leaf Verified Purchase
The better alternative to the hard cover version. It is the same thing, and I dont have to carry the entire book with me! I can just take out the pages that I need for the class, and put it back into the binder when I'm done. Good textbook overall. Plenty of examples and explains concepts clearly.
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4 of 5 people found the following review helpful By Geoffrey Dietrich on January 19, 2011
Format: Hardcover
Some classes require access to the Online Learning Center for this book. It didn't come with the hardcover one I purchased through Amazon. Instead, I had to buy it for $15 through publisher McGraw-Hill. (Still better deal than paying $140 at the school's bookstore)
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10 of 14 people found the following review helpful By Jason on November 8, 2010
Format: Kindle Edition Verified Purchase
The kindle version of this book is horrid. No page numbers, so when professor references the book I'm on my own to find it. It's hard to distinguish between chapters. Just all around horrible for using in an actual classroom environment. This is the first kindle version I've purchased and will be the last. I will be going elsewhere for electronic books.
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Format: Loose Leaf Verified Purchase
The loose leaf version is much better than any other version for portability and cost-effectiveness. I could have gotten the Kindle version, but it was at least 5xs more.

I love this book. This is a great book to use in conjunction with the lectures. (My teacher is phenomenal, but this review is not about him.)

This book is easy to read; there's no issues of PhDs talking above students. The book breaks down marketing concepts in a format that can be easily memorized for easy, unaided recall. The brand examples are fun to read about, relatable, and in style (for the most part; I'm sure the 11th edition is better). This book is a keeper. I will not be selling this to other (upcoming) students, or selling back to Amazon.
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By Malachi on June 1, 2012
Format: Hardcover Verified Purchase
Item came in great condition but I could tell it wasn't brand new. Some scratches and stains on the cover, warped pages and spine was not straight. It was read by someone before me but kept in great condition. Also it did not come with a Connect Access card for the online content. I'm led to believe that anything listed as new and eligible for Prime should have that. If not then I would have went for a cheaper, used version and bought the online access for 15 or 30 bucks. Instead I got a new version for $129 and no access. Sending it back tomorrow.
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Format: Hardcover Verified Purchase
I got this book a while ago, but just opened it today. It looked like it was in really good shape. I opened the book and started reading it and there is pages that are almost ruined completely. There is some that have lines all the way across it like someone left wet stuff on it. There is food stains on some pages. Some pages I cannot even read all of what is on it, because of these marks. I am not too happy now that I am actually reading it. I know it was not from me, because it has been in the box since I got it.
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4 of 6 people found the following review helpful By Darth Litarius on March 13, 2012
Format: Kindle Edition Verified Purchase
The kindle version of this book is something that I can not recommend to anyone. Not only does it not have page numbers, but the Kindle itself is glitchy as they come. I will hit the page back area and it will send me somewhere in the middle of the book that I was nowhere near. The final straw though, is the fact that it randomly decided during class that I have this book on one to many devices. It says I have to REPURCHASE a $70 book to continue to use it. Thank you Amazon for creating the most useless advancement in technology to date. I will from here on out be using old-fashioned paper books.
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By A_student on January 14, 2012
Format: Hardcover Verified Purchase
The textbook I received lived up to every detail described, including the delievry date. Which was great because I needed the book asap for my class that started 2weeks prior. Although it wasn't as cheap as I'dhoped this price still beats the bookstore's new, used and rental price. Not bad not bad at all!! XD

By Roger Kerin, Steven Hartley, William Rudelius: Marketing Tenth (10th) Editionad,
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