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Marketing Hardcover – January 13, 2010

37 customer reviews
ISBN-13: 978-0073529936 ISBN-10: 0073529931 Edition: 10th

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Editorial Reviews

About the Author

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
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Product Details

  • Hardcover: 800 pages
  • Publisher: McGraw-Hill Education; 10 edition (January 13, 2010)
  • Language: English
  • ISBN-10: 0073529931
  • ISBN-13: 978-0073529936
  • Product Dimensions: 8.4 x 1.3 x 10.5 inches
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #257,724 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Karen Chen on October 2, 2010
Format: Loose Leaf Verified Purchase
The better alternative to the hard cover version. It is the same thing, and I dont have to carry the entire book with me! I can just take out the pages that I need for the class, and put it back into the binder when I'm done. Good textbook overall. Plenty of examples and explains concepts clearly.
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4 of 5 people found the following review helpful By Geoffrey Dietrich on January 19, 2011
Format: Hardcover
Some classes require access to the Online Learning Center for this book. It didn't come with the hardcover one I purchased through Amazon. Instead, I had to buy it for $15 through publisher McGraw-Hill. (Still better deal than paying $140 at the school's bookstore)
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10 of 14 people found the following review helpful By Jason on November 8, 2010
Format: Kindle Edition Verified Purchase
The kindle version of this book is horrid. No page numbers, so when professor references the book I'm on my own to find it. It's hard to distinguish between chapters. Just all around horrible for using in an actual classroom environment. This is the first kindle version I've purchased and will be the last. I will be going elsewhere for electronic books.
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Format: Loose Leaf Verified Purchase
The loose leaf version is much better than any other version for portability and cost-effectiveness. I could have gotten the Kindle version, but it was at least 5xs more.

I love this book. This is a great book to use in conjunction with the lectures. (My teacher is phenomenal, but this review is not about him.)

This book is easy to read; there's no issues of PhDs talking above students. The book breaks down marketing concepts in a format that can be easily memorized for easy, unaided recall. The brand examples are fun to read about, relatable, and in style (for the most part; I'm sure the 11th edition is better). This book is a keeper. I will not be selling this to other (upcoming) students, or selling back to Amazon.
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4 of 6 people found the following review helpful By Darth Litarius on March 13, 2012
Format: Kindle Edition Verified Purchase
The kindle version of this book is something that I can not recommend to anyone. Not only does it not have page numbers, but the Kindle itself is glitchy as they come. I will hit the page back area and it will send me somewhere in the middle of the book that I was nowhere near. The final straw though, is the fact that it randomly decided during class that I have this book on one to many devices. It says I have to REPURCHASE a $70 book to continue to use it. Thank you Amazon for creating the most useless advancement in technology to date. I will from here on out be using old-fashioned paper books.
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By A_student on January 14, 2012
Format: Hardcover Verified Purchase
The textbook I received lived up to every detail described, including the delievry date. Which was great because I needed the book asap for my class that started 2weeks prior. Although it wasn't as cheap as I'dhoped this price still beats the bookstore's new, used and rental price. Not bad not bad at all!! XD

By Roger Kerin, Steven Hartley, William Rudelius: Marketing Tenth (10th) Editionad,
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Format: Kindle Edition Verified Purchase
I got this book for my online marketing class at Ashford University. I failed many of the quizzes only to have my instructor tell me he would adjust my grade because what was in the Kindle version of this book is different than the printed book and answers varied. If you want a failing grade, by all means buy this book. I guarantee you will. Really research this book. DO NOT BUY IT IN KINDLE FORMAT.
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Format: Hardcover Verified Purchase
This book is good. The Marketing class I'm taking this semester follows every chapter for class lectures and assignments.

The quizzes hold questions quoted from the chapter and good examples to study over. If you're taking a Marketing class and this book is recommended, you will need it.
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