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Marketing Hardcover – January 13, 2010

ISBN-13: 978-0073529936 ISBN-10: 0073529931 Edition: 10th

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Product Details

  • Hardcover: 800 pages
  • Publisher: McGraw-Hill/Irwin; 10 edition (January 13, 2010)
  • Language: English
  • ISBN-10: 0073529931
  • ISBN-13: 978-0073529936
  • Product Dimensions: 11.1 x 8.5 x 1.1 inches
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #58,823 in Books (See Top 100 in Books)

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Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Karen Chen on October 2, 2010
Format: Loose Leaf Verified Purchase
The better alternative to the hard cover version. It is the same thing, and I dont have to carry the entire book with me! I can just take out the pages that I need for the class, and put it back into the binder when I'm done. Good textbook overall. Plenty of examples and explains concepts clearly.
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4 of 5 people found the following review helpful By Geoffrey Dietrich on January 19, 2011
Format: Hardcover
Some classes require access to the Online Learning Center for this book. It didn't come with the hardcover one I purchased through Amazon. Instead, I had to buy it for $15 through publisher McGraw-Hill. (Still better deal than paying $140 at the school's bookstore)
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10 of 14 people found the following review helpful By Jason on November 8, 2010
Format: Kindle Edition Verified Purchase
The kindle version of this book is horrid. No page numbers, so when professor references the book I'm on my own to find it. It's hard to distinguish between chapters. Just all around horrible for using in an actual classroom environment. This is the first kindle version I've purchased and will be the last. I will be going elsewhere for electronic books.
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4 of 6 people found the following review helpful By Darth Litarius on March 13, 2012
Format: Kindle Edition Verified Purchase
The kindle version of this book is something that I can not recommend to anyone. Not only does it not have page numbers, but the Kindle itself is glitchy as they come. I will hit the page back area and it will send me somewhere in the middle of the book that I was nowhere near. The final straw though, is the fact that it randomly decided during class that I have this book on one to many devices. It says I have to REPURCHASE a $70 book to continue to use it. Thank you Amazon for creating the most useless advancement in technology to date. I will from here on out be using old-fashioned paper books.
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By Phil on July 1, 2014
Format: Hardcover
I LIKE THIS, very detailed, talks abt all aspects of marketing
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By sheldon on April 11, 2014
Format: Hardcover Verified Purchase
its a textbook. Not like i read it for fun. its hard to rate these kinds of thing since they are so boring.
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By SG on March 28, 2014
Format: Hardcover Verified Purchase
Although a class required reading, it does have interesting information on current and traditional techniques on marketing. I still have mine accessible to refer back to for future class reference.
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Format: Hardcover Verified Purchase
While not the latest edition, this book gave all the information I needed for my class, and was a a tenth of what it would have cost me new.
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