Customer Reviews

Marketing

5 star:		(3)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(1)

 

 

It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.

But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing. Another book might mention how a major online retailer might immediately give you 25% ACD (All Commodity Distribution %) or discuss the importance of WalMart and mass retailers. This book just blithy continues on, secure in the knowledge that you know the definition for the test.

The whole book is written as if you purchased a set of flashcards.

This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.

This book is optional but you will find how valuable it is for studying for your tests.

Hey, a book about selling stuff. I wonder how many buzz words it has.... SPOILER: this book has thousands of silly words in it for common sense things. But that's marketing. Common sense. This book does a decent job teaching it, but is very, very, drawn out.

Book was in said condition, came two days into the arrival time, and just overall excellent seller.

I haven't received the book yet. It was ordered about a month ago. I'm in week two of the MBA class six week course and hope it will arrive soon.
ps I had to click on a star to submit this review, even thought it does not earn a star rating at this time.

This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.

Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.

It's a great book because of it's extensiveness.