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Gini Dietrich is founder and CEO of Arment Dietrich, an integrated marketing communication firm, and Spin Sucks Pro, a professional development site for PR and marketing pros. Her blog, Spin Sucks, is on the AdAge top 150 list, as well as being a top 10 online destination for PR and marketing tips, tools, and techniques. An award-winning communicator, she has had clients that include Abbott, Sprint, Ocean Spray, Bayer, BASF, The Catfish Institute, Central Garden & Pet, and Denny’s. She speaks internationally on the topics of social media, communication, and integrated marketing.
Geoff Livingston is an award-winning author and marketing strategist who has successfully built two companies. A marketing strategist for 18-plus years, he has had clients that include PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, the American Red Cross, and General Dynamics. In addition to marketing organizations, his strategies have raised more than $2 million for charities using multichannel marketing programs.
The worst thing about this book is that once you read it you can't go back!
Marketing in the Round is an excellent introduction and overview to the field, and is highly recommended for marketers seeking to create campaigns.
The good news is, this book is very accessible, so you'll actually enjoy reading about it.
I read this book with great interest, and it has its good points. I don't have a degree in marketing, but I have a lot of experience and I study to overcome deficiencies. Read morePublished 19 months ago by Ken Gullette
The challenge in writing about a subject like "marketing in the digital era" is that the digital era moves as quickly as lightning does from cloud to ground. Read morePublished 23 months ago by The Bee Bee
This book is aimed at marketing managers and above who work in medium to large organizations with the purpose of demonstrating how they can coordinate their efforts into a... Read morePublished on April 12, 2013 by LMS
The reality today is that marketers and PR pros have to work together to create a seamless experience for the customer. Read morePublished on March 10, 2013 by Chad Thiele
The first thing I noticed when I opened the book is that the color of the text is printed in grey scale making it somewhat challenging for eyes (slightly) over 40. Read morePublished on January 29, 2013 by Baazumi
This is a fairly useful modern marketing book. Marketing in the Round discusses the value and ROI of both old-school and new-age marketing programs. Read morePublished on January 20, 2013 by Jill Florio
It is funny that another reviewer felt this book was an obvious review of things he already knew. Most modern selling systems have their roots in Dale Carnegie, but it doesn't... Read morePublished on January 13, 2013 by Joel Avrunin
I struggled to understand who this book's target audience is. The book is short and the authors start by pitching the need for centralization of marketing responsibilities and talk... Read morePublished on January 10, 2013 by Mike
The book is incomprehensive in teaching or illustrating integrated marketing campaign techniques in the digital era. Targeted towards industry executives. Read morePublished on January 9, 2013 by reviewer