Marketing and Sales in the Chemical Industry (Hardcover)

~ Rolf Jakobi (Author) "For natural scientists and engineers, it sometimes seems to be difficult to become familiar with marketing, namely entering a world with only very few formulas..." (more)
Key Phrases: transaction channels, specialty polymers, pharmaceutical marketing, Western Europe, Eastern Europe, Caspian Sea (more...)

Editorial Reviews

Review

"What an enjoyable read! ...Highly recommended!"

Organic Process Research & Development

Product Description

If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

Product Details

• Hardcover: 177 pages
• Publisher: Wiley-VCH; 2 edition (June 10, 2002)
• Language: English
• ISBN-10: 3527306250
• ISBN-13: 978-3527306251
• Product Dimensions: 9.5 x 6.9 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,920,005 in Books (See Bestsellers in Books)