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Marketing for Scientists: How to Shine in Tough Times 1st Edition
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More About the Author
Kuchner took a year off from graduate school to intern in a Los Angeles recording studio that turned out to be a hotbed of country music. Since then, Kuchner has devoted much of his spare time to writing county songs in Nashville, TN. During these adventures in the music business, he developed an interest in marketing and realized that he could apply what he was learning in Nashville to help scientists. He enlisted the help of a few hundred of his colleagues on a Facebook group to try to piece together a new picture of how good marketing and good science can go hand in hand. The result is Marketing for Scientists: How to Shine in Tough Times, published by Island Press in November 2011.
Kuchner received his bachelor's degree in physics from Harvard and his Ph.D. in astronomy from Caltech. He was awarded the 2009 SPIE early career achievement award for his work on coronagraphy. He has contributed to more than 100 research papers and published articles in journals including the Astrophysical Journal, Nature, and Astrobiology. He appears as an expert commentator in the Emmy nominated National Geographic television show "Alien Earths" and frequently writes articles in Astronomy Magazine.
Top Customer Reviews
Full disclosure: I became aware of this book because Marc Kuchner is an old friend of mine (he even consulted me a couple of times while he was writing it). But I only suggested that my group members spend valuable time reading it because I feel it will transform how they convey their ideas and build relationships with colleagues.
Academic institutions should highly recommend this book to their graduate students. It is an incredible resource for young scientists who are still shaping their senses of self, who are building their careers, and who hope to gain that competitive edge. My only complaint is that I wish it would have been available 5 years ago when I started my PhD degree!
I've been following the Marketing for Scientists blog for quite a while, and the fact the book is finally out is very exciting, it's a wonderful summation of everything discussed on the site, and even more!
Who Should buy this book? I really think everyone could benefit from reading this. Although the title is "Marketing for Scientists" it is a really great introduction to how to market yourself that can apply to anyone wanting to get better at communicating. There are a lot of very science oriented examples, and techniques but it's written in a format that is accessible to anyone (I read half of it in the first sitting!) I've been personally recommending it to all the faculty at my university (I'm a student still) and I've been hearing only good stuff back from them!
Bottom Line: Get this book, read it, and pass on the word!
Scientists compete in the market place of ideas. Young scientists need to convince their colleagues that their ideas are compelling, their results are exciting and they are promising young scientists. As Kuchner stresses, this is marketing and that "marketing" is not a dirty word.
As soon as I finished the book, I immediately gave it to my wife and then to my current most senior graduate student.
Most Recent Customer Reviews
This is a great book! It teaches scientists precisely the things missing in their training. Personally, I find the title misleading, since the book covers topics from networking to... Read morePublished 6 months ago by Anand
I bought this book because the author was doing a workshop at our lab and I couldn't spare the time to attend nor justify the money ($600+) for it. Read morePublished 7 months ago by Challenger Nuke
Essential book for any aspiring or current engineer/scientist. It really opens your eyes to the human equations in the gov't and business worlds. Read morePublished 8 months ago by John B
I would highly recommend this book to any graduate student who has ever felt intimidated about a future in academia. Read morePublished 20 months ago by Jordan Jones
Book is well organized, fast to read, and offers many helpful suggestions about how to create interest in research results. Read morePublished 24 months ago by Coyle Admin
I wish that I had read this book in grad school. In fact, I recommend it to my graduate students. In a clear, succinct, and entertaining way, it explains how the business of... Read morePublished on January 5, 2014 by John Kounios
I found this book interesting, it provides some great ideas on how to improve the way in which scientists communicate and interact with each other and more importantly with general... Read morePublished on August 7, 2013 by Rui Pinto
Traditional marketing consists of core decisions around product, price, placement, and promotion (the 4 Ps). Read morePublished on December 28, 2012 by Kelly A. Dobos