More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.
Marketing & Selling Techniques for Digital Portrait Photo...
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Book Description
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About the Author
Kathleen Hawkins and her husband Jeff Hawkins operate an award-winning wedding and portrait photography studio in Orlando, Florida. She is the author of The Bride’s Guide to Wedding Photography and Digital Photography for Children’s and Family Portraiture as well as the coauthor of Professional Marketing and Selling Techniques for Wedding Photographers and Professional Techniques for Digital Wedding Photography. She lives in Altamonte Springs, Florida.
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Most Helpful Customer Reviews
5.0 out of 5 stars
Must have,
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This review is from: Marketing & Selling Techniques for Digital Portrait Photography (Paperback)
The book is a must have for a foundational basis for those going into the photography business. This book is on my top ten list as well as their book as their book on marketing and selling wedding photography.
0 of 10 people found the following review helpful:
4.0 out of 5 stars
as expected,
This review is from: Marketing & Selling Techniques for Digital Portrait Photography (Paperback)
pretty good. Told exactly what was expected. WOuld like to have seen some more "timely" suggestions.
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Inside This Book
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First Sentence:
With the implementation of digital technology and the rapid changes in the photography industry digital portrait photography now requires a new set of skills that differ from those used in film photography. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jeff Hawkins, Kay Eskridge, Jamie Hayes, Gregory Daniel, Lifetime Portrait, Mary Fisk-Taylor, Vicki Popwell, Sheri Ebert, Fisk-The Art of Photography, Frank Donnino, Art Leather, Photo One, Maring Lifestyle Photography New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
With the implementation of digital technology and the rapid changes in the photography industry digital portrait photography now requires a new set of skills that differ from those used in film photography. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jeff Hawkins, Kay Eskridge, Jamie Hayes, Gregory Daniel, Lifetime Portrait, Mary Fisk-Taylor, Vicki Popwell, Sheri Ebert, Fisk-The Art of Photography, Frank Donnino, Art Leather, Photo One, Maring Lifestyle Photography New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- Digital Photography by Inc. Pond Press in Back Matter
- Professional Techniques for Digital Wedding Photography by Jeff Hawkins in Back Matter
- Marketing and Selling SS3, Third Edition: Managing Activities (ILM Super Series) by NEBS Management on page 110
- Professional Digital Portrait Photography by Jeff Smith in Back Matter
- Master Posing Guide for Portrait Photographers: A Complete Guide to Posing Singles, Couples and Groups by J. D. Wacker in Back Matter
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