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2 Reviews
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4 of 7 people found the following review helpful:
5.0 out of 5 stars
A solid, step-by-step, "user friendly", resource
Marketing To Seniors: Are You Ready To Profit As This Market Soars? by Michael C. Walker (creator of the award-winning Club 24 Senior Living At Home program) is a solid, step-by-step, "user friendly", resource to forming a marketing plan based around and upon a close understanding of, and harmony with, senior citizen purchasing decisions. A thorough and...
Published on January 5, 2003 by Midwest Book Review
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4 of 5 people found the following review helpful:
1.0 out of 5 stars
Basic business, not much else
This book was very disappointing. There is a lot of content about the basics of starting a business, such as business planning and the like. All of this is very vanilla, however. There is a dearth of content that is specific to the senior market. So unless you want Starting a Business 101, skip it. If you are looking for real insight on the senior market, try "Marketing...
Published on October 11, 2006 by Jeffrey M. Thompson
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4 of 5 people found the following review helpful:
1.0 out of 5 stars
Basic business, not much else,
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Amazon Verified Purchase(What's this?)
This review is from: Marketing to Seniors: Second Edition (Paperback)
This book was very disappointing. There is a lot of content about the basics of starting a business, such as business planning and the like. All of this is very vanilla, however. There is a dearth of content that is specific to the senior market. So unless you want Starting a Business 101, skip it. If you are looking for real insight on the senior market, try "Marketing Financial Services to Seniors" by Larry Klein, which is superb (albeit focused on financial products).
4 of 7 people found the following review helpful:
5.0 out of 5 stars
A solid, step-by-step, "user friendly", resource,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Marketing to Seniors: Second Edition (Paperback)
Marketing To Seniors: Are You Ready To Profit As This Market Soars? by Michael C. Walker (creator of the award-winning Club 24 Senior Living At Home program) is a solid, step-by-step, "user friendly", resource to forming a marketing plan based around and upon a close understanding of, and harmony with, senior citizen purchasing decisions. A thorough and practical guide to expanding one's market base and improving sales, Marketing To Seniors is a highly recommended instructional text that will prove to be invaluable for anyone marketing any category of service or type of product directed towards an increasingly aging and expanding customer base.
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Marketing to Seniors: Second Edition by Michael C. Walker (Paperback - September 9, 2004)
$17.50
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