Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business Series) [Hardcover]

Jeff Davidson (Author)

Book Description

Publication Date: May 17, 1994 | ISBN-10: 0471310956 | ISBN-13: 978-0471310952 | Edition: 2

A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service—all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.

Product Details

• Hardcover: 266 pages
• Publisher: Wiley; 2 edition (May 17, 1994)
• Language: English
• ISBN-10: 0471310956
• ISBN-13: 978-0471310952
• Product Dimensions: 9.2 x 6.3 x 1 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #9,008,340 in Books (See Top 100 in Books)

More About the Author

"Describing Jeff Davidson is not an easy undertaking. Some people think of him as a human dynamo who accomplishes more in a day than many people get done in a week, while still finding time to stay in shape, spend time with his daughter, and keenly pursue a wide variety of intellectual interests. Some people regard him as the best there is at offering new perspectives and fresh solutions to information overload and the resulting time pressure and life balance problems people face today.
Many people know Jeff as the author of 36 books, several of which have been on the curriculum at George Washington University, Duke University, and the University of Connecticut and have been translated into Japanese, Chinese, French, Polish, Czech, Spanish, Portuguese, Dutch, Hebrew, and Italian. Countless others have seen or heard him on a talk show. While some people know him as president of the Carolina Speaker's Association, others recognize him for the long-term contributions he has made to public television. Members of his audiences know him as a high-content, high-energy speaker who delivers compelling, riveting presentations.
Jeff has spoken on 14 cruises and visited 45 countries in the process. [He once was besieged by three wild dogs on the Spanish Island of Minorca, only to be rescued by a man wearing a broad-rimmed hat and carrying a stick!] He has shared the spotlight on magazine covers with Tony Robbins and Dr. Wayne Dyer. His speeches have been featured on seven occasions in Vital Speeches of the Day along with the likes of Dr. Henry Kissinger, Lee Iacocca, George Bush (senior), William Bennett, Michael Eisner, and Alan Greenspan.
As a five-time state winner of the United States Small Business Administration's Media Advocate of the Year Award, Jeff has published more than 3,450 articles on the topics of entrepreneurship, management and marketing effectiveness, and life balance in nearly every type of magazine, journal, and newsletter. He has been featured in 68 of the top 75 newspapers in America, based on circulation, including USA Today, the Washington Post, the Los Angeles Times, and the Chicago Tribune.
More recently, Jeff Davidson became a founding faculty member of MentorU.com. In one year. he devised 18 online training programs for MentorU, as well as another 24 programs for other online training vendors. He has attracted clients such as America Online, NationsBank, Swissotel, IBM, American Express, Westinghouse, and more than 500 other leading organizations and associations."