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Marketing Shortcuts for the Self-Employed details a step-by-step marketing road map for growing your business, especially online. Today's professionals understand that the Internet offers tremendous business opportunities, but they lack practical strategies to take action. Real profits seem unattainable. This user-friendly guide breaks down what seems like an overwhelming challenge into easily implemented, bite-size solutions.
Each chapter can be read in ten minutes or less and offers an immediately actionable to-do list at the end. Presented in a deliberate and strategic sequence, you'll get advice on more than eighty cutting-edge strategies, including how to:
Identify your value proposition, and hone your elevator pitch
Develop killer content that drives SEO and converts website visitors into customers
Understand Google Analytics data
Build trust and establish credibility with videos, blogs, and podcasts
Communicate with precision on LinkedIn, Facebook, and Twitter
Attract clients with Yelp, Google Places, and Yahoo! Local
Promote offline events on online channels
Finally profit from today's online opportunities!
Forget the idea that you need thousands of dollars to take on your competition. Today, you can access powerful tools that cost little to nothing. All you need is the will to succeed. Marketing Shortcuts for the Self-Employed will show you the way.
"I've been successfully self-employed working a three-day week from my home office since 1971 and earning more than I did as senior vice president for the largest advertising agency on earth. If only I had read Patrick Schwerdtfeger's brilliant Marketing Shortcuts for the Self-Employed before I started! I would have earned more money working fewer hours. I didn't do it, but you can, and I highly recommend that you do. I consider it mandatory reading for the twenty-first century."
—Jay Conrad Levinson, "The Father of Guerrilla Marketing," author of the Guerrilla Marketing series of books
"This is a zero-fluff book. The three- and four-page chapters avoid all the unnecessary discussions and cut straight to the action: where's the opportunity and how do we capitalize on it?"
—Christine Comaford, author of Rules for Renegades
"To be successfully self-employed, one must master marketing, especially web marketing. Patrick and I share a passion for those sneaky little tricks that deliver huge results. This is the ultimate guide to sneaky web marketing tricks that work!"
—Jim Horan, author of The One Page Business Plan
Excellent book. Very well done, many specifics and details. Each chapter has a "To-Do" list to assist the reader in applying the information.
This is an OK book if you want to get the path of how to establish yourself as an expert in your field. It is a no nonsense approach and provides clear steps. Read morePublished 9 months ago by Culture Enthusiast
Great book to help you get started with ideas and thoughts to help market yourself, your business or your products or services.Published 14 months ago by Alexandria, VA
lot of stuff. My web guy doesn't like me anymore because I'm asking too many questions about his work. This book has so many actionable items it is fantastic.Published 14 months ago by Nick Langston
It gets straight to the point. And the Checklist really helped with organizing my to do list. I totally recommend it.Published 15 months ago by Amazon Customer
Online marketing couldn't get any easier after reading this book! You won't be disappointed! Buy it now and began your success online!Published 17 months ago by Jason
It had a few creative ways to market that I have not used. I did locate some marketing techniques that I will use for my business.Published 17 months ago by Hobby Trader Corpwiliam Aaron
This book is an absolute "Must Have" for anyone marketing their business! This book encourages one to think outside the box--a great tool.Published 17 months ago by Donna