From the Inside Flap
Entrepreneurs, small business owners, and self-employed service professionals often have a small or no staff, limited cash, and too little time in the day to execute a massive marketing campaign. Yet, there's no reason any brilliant business idea should suffer from lack of resources. Truth is, many shortcuts exist for the do-it-yourself professional.
Marketing Shortcuts for the Self-Employed details a step-by-step marketing road map for growing your business, especially online. Today's professionals understand that the Internet offers tremendous business opportunities, but they lack practical strategies to take action. Real profits seem unattainable. This user-friendly guide breaks down what seems like an overwhelming challenge into easily implemented, bite-size solutions.
Each chapter can be read in ten minutes or less and offers an immediately actionable to-do list at the end. Presented in a deliberate and strategic sequence, you'll get advice on more than eighty cutting-edge strategies, including how to:
Identify your value proposition, and hone your elevator pitch
Develop killer content that drives SEO and converts website visitors into customers
Understand Google Analytics data
Build trust and establish credibility with videos, blogs, and podcasts
Communicate with precision on LinkedIn, Facebook, and Twitter
Attract clients with Yelp, Google Places, and Yahoo! Local
Promote offline events on online channels
Finally profit from today's online opportunities!
Forget the idea that you need thousands of dollars to take on your competition. Today, you can access powerful tools that cost little to nothing. All you need is the will to succeed. Marketing Shortcuts for the Self-Employed will show you the way.
From the Back Cover
Praise for Marketing Shortcuts for the Self-Employed
"I've been successfully self-employed working a three-day week from my home office since 1971 and earning more than I did as senior vice president for the largest advertising agency on earth. If only I had read Patrick Schwerdtfeger's brilliant Marketing Shortcuts for the Self-Employed before I started! I would have earned more money working fewer hours. I didn't do it, but you can, and I highly recommend that you do. I consider it mandatory reading for the twenty-first century."
—Jay Conrad Levinson, "The Father of Guerrilla Marketing," author of the Guerrilla Marketing series of books
"This is a zero-fluff book. The three- and four-page chapters avoid all the unnecessary discussions and cut straight to the action: where's the opportunity and how do we capitalize on it?"
—Christine Comaford, author of Rules for Renegades
"To be successfully self-employed, one must master marketing, especially web marketing. Patrick and I share a passion for those sneaky little tricks that deliver huge results. This is the ultimate guide to sneaky web marketing tricks that work!"
—Jim Horan, author of The One Page Business Plan