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Marketing Smart Paperback – July 14, 2010

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Product Details

  • Paperback: 282 pages
  • Publisher: lulu.com (July 14, 2010)
  • Language: English
  • ISBN-10: 0557427002
  • ISBN-13: 978-0557427000
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,897,203 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By RF on October 20, 2010
Format: Paperback
Marketing books are usually very theoretical and academic, but Marketing Smart is absolutely the opposite. It is pragmatic, easy to ready, straight to the point and well-written. I think it would make great complementary literature in college marketing classes.
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1 of 1 people found the following review helpful By PD on October 12, 2010
Format: Paperback
Insightful and provides an excellent foundation of what's needed to succeed in outwitting and conquering the competition. Guides you with proven methods of thinking strategically and not just in the conventional mindset of marketing.
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1 of 1 people found the following review helpful By Drew McLellan VINE VOICE on September 3, 2010
Format: Paperback
Straight-forward, pragmatic and actionable! Buy this book and be prepared to dog-ear, highlight and nod your head as you read.

John Gumas has served up more marketing smart than any one business could use in a year!
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