and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $24.95
  • Save: $5.08 (20%)
FREE Shipping on orders over $35.
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Marketing in a Web 2.0 Wo... has been added to your Cart
FREE Shipping on orders over $35.
Used: Acceptable | Details
Sold by Jacobs Media
Condition: Used: Acceptable
Comment: Readable copy. All pages complete and readable but expect worn edges, covers, and creases. Ex-library book. May have typical labels and markings.
Sell yours for a Gift Card
We'll buy it for $2.09
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget Paperback – July 2, 2010


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$19.87
$12.46 $10.44
$19.87 FREE Shipping on orders over $35. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget + The Associated Press Stylebook 2013 (Associated Press Stylebook and Briefing on Media Law)
Price for both: $30.86

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Group Inc. (July 2, 2010)
  • Language: English
  • ISBN-10: 1601383177
  • ISBN-13: 978-1601383174
  • Product Dimensions: 9 x 6 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #1,198,041 in Books (See Top 100 in Books)

Editorial Reviews

Review

This is one of the best, easiest to read marketing books I've ever read. The writing style is very conversational and doesn't talk above the reader or refer to anything that only a seasoned marketer would get. --Kim White, Web Project Manager

From the Inside Flap

If u cant get ur msg across in 140 letters or less, then I probably don t care what you say. I wish this #foreword was that short #fb As we move into a world of community, grass-roots, socially integrated marketing that is powered by the Internet, marketers must begin to internalize the challenging concepts of less is more concise is powerful. I am a marketer. Since 2003, I have marketed to developers and designers, the very people who not only embody Web 2.0, but those who helped create it. These customers tend to be on the bleeding edge of new-age marketing. Reaching them requires playing by new rules, and even though I work for a giant software company, these new rules dictate that I operate just like the stories you will read within the pages of Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget. In my business, people say marketing is taboo. You will hear things like, You don t market to a developer or designer. Marketing is blasphemy. The truth, however, is that you do market to developers, just not in traditional ways. What is exciting for me is that the methods I have employed for years are now becoming the new staple for marketing to the broader set of customers; these are the exact techniques that you will learn about in this book. Over the last seven years, I have seen massive changes in the way savvy marketers use technology. Each new advancement in technology that eventually goes mainstream leads to a subsequent change in consumer behavior that opens the doors to a variety of new ways to interact with and reach customers. These advancements impact my market first, and we have been forced to react sooner. First, it was through the need of a rich, interactive web presence. We had to build Web properties that had the right pre-sales information, and ones that acted as a hub for learning and social engagement. This meant we had to have fresh content that helped our customers be successful and engage them through blogs and forums. We built an online world where our customers could interact with each other, answer questions, receive recognition, and simultaneously deliver the marketing messages and brand power we were seeking. The ecosystem of customers became the channel for delivering our story, a channel that was more credible than any internal voice could ever be. Second, we had to get smart about search. We saw that the majority of our customers found the location of their information from search engines. That meant focusing tons of energy on search engine optimization, friendly URLs, link ranking, keyword content, and usability. As marketers, we focused our energy on making sure that when someone asked Google a question, our website was the answer. And that the answer was usable, attractive, and easy to navigate for a large community. Third, we had to go social. The social graph, the complex set of connections (followers, friends, fans, etc.) that one has online, has massive potential for reach. A link that gets posted to Twitter that gets retweeted 100 times could hit 25,000 to 100,000 potential customers in seconds. You have to integrate the social concepts directly into your Web properties and marketing. Connect traditional marketing to digital and scale your message through the graph. The beauty of a Web community, being smart about search, and going social is that this is cheap to do with the right dedication and a few tips and tricks. Marketing in a Web 2.0 World has everything you need to know to help propel your business (and your marketing prowess) into the Web 2.0 era and turn what may feel like toys for geeks and kids into real business results. --Brian Goldfarb

More About the Author

Peter VanRysdam is the author of the book "Marketing in a Web 2.0 World: Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget," which helps small business marketers compete on a level playing field against the big boys. Peter is the Chief Marketing Officer and co-founder of 352 Media Group, a web design and development company with clients including Microsoft, Superpages.com, Wells Fargo, and hundreds of small and medium-sized businesses. He is married to fellow marketing enthusiast Megan VanRysdam, and the couple has a daughter, Abigail.

Customer Reviews

4.9 out of 5 stars
5 star
17
4 star
1
3 star
0
2 star
0
1 star
0
See all 18 customer reviews
And it's clear and easy to understand!
Melinda Hester
I highly recommend this book to anyone who has interest in, or wants to learn more about Web marketing.
Janice
I love the case studies approach that VanRysdam uses in this book.
Brian Keller

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Philip on August 13, 2010
Format: Paperback
I spent the last 3 years studying marketing at University and never once thoroughly discussed web or social media marketing in a classroom setting. I figured the professors left those topics out of the syllabus because we students were already Web 2.0 gurus. After all, through MySpace, Facebook, and Twitter we've all lived through it. Boy was I wrong.

Peter VanRysdam takes the basic principles I learned in school and expands them to include marketing in a Web 2.0 world. He emphasizes the importance of search in an online environment and the value of creating an online community via social media.

I highly recommend this book to any graduating student who just got a job in social media or any small-business owner who wants to catch up. This book can definitely make the difference between a lackluster and superb internet-marketing campaign for any small company. When you've finished reading it I also suggest checking out his blog at [...]. On there he expands upon many of his books main points with weekly real-world examples and articles.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Brian Keller on September 12, 2010
Format: Paperback
I love the case studies approach that VanRysdam uses in this book. It's one thing to read about theories behind Web 2.0 marketing, but it's entirely different to actually read about real-world examples. The examples are tangible and easy to grasp; I think most people who read this book will find them immediately applicable for their organizations.

It's clear that VanRysdam is not fresh on the scene of Web 2.0 marketing; he's been here for a while, waiting for the rest of us to show up. This book was an easy read and gave me several fresh ideas to try out, and frameworks with which to measure their effectiveness.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Jeff Feinman on September 26, 2010
Format: Paperback
I just finished reading this wonderful book.

I have recently read and skimmed dozens of similar books. As someone who started connecting and developing community 15 years ago (but then lost everyone due to spammers of my forum), I can say that this book is a *must read*. I now better know what I need to do ( e.g., finish revamping my web site, continue posting on Twitter, adding to my Facebook Page, etc.) to reconnect with my lost community of pet owners.

Dr. Jeff Feinman ( [...] Natural Pet Care)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Melinda Hester on July 29, 2010
Format: Paperback
This is a great book for entrepreneurs starting small businesses! Normally, new businesses have barely/ if any marketing budget left after their initial costs. This is a quick and simple way to learn how to market on a budget. The internet is more important than ever now, so it is important to use it to get the most bang for your buck. And it's clear and easy to understand! It really helps get your business going in the right direction!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 5 people found the following review helpful By Geoff on July 21, 2010
Format: Paperback
I read a bunch of marketing books, and many are too theoretical or only focused on big-business examples that don't translate down well to small business owners. This book takes a totally different approach. It gives practical, hands on, real world advice to help business owners better market their businesses, and more important, grow their bottom lines. Bravo!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Michael GreenGold on December 14, 2010
Format: Paperback
"Marketing in a Web 2.0 World..." is an excellent guide for the business on a budget that is moving between a Push/Outbound to a Pull/Inbound/Social Media Sales & Marketing environment! Web 2.0 technologies have leveled the playing field so that the small business today can have access to the tools & toolkit that had not been available to them before and are now available in both cost efficient & effective ways!
"Marketing in a Web 2.0 World..." is a must have & use guide as it has definitive chapters with objectives and key takeaways so that you stay on track with your Web 2.0 business usage. Time Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing)is Money! Acquire to use! The Appendix/Resources section alone is worth your investment! Get & use today...Michael!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Janice on August 3, 2010
Format: Paperback
I found this book to very enlightening. The given examples were enjoyable to read and easy to understand. The chapter on social networking was extremely helpful to any company who has considered promoting business this way. I leanrned a lot about Web marketing from this book, but it reads nothing like a textbook. The author does a great job making every principle relatable to the reader. I highly recommend this book to anyone who has interest in, or wants to learn more about Web marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Midwest Book Review on September 17, 2010
Format: Paperback
Marketing in a Web 2.0 World offers small businesses keys to using the latest technologies to market a business. Most require no money to implement but do involve understanding the nature and etiquette of the world of social networking - which is taught herein. From optimizing a web site to reach customer demographics to understanding how the social web can link to business concerns, this is a fine choice for any collection catering to the small business owner.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews