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Marketing for Solos: THE Ultimate How-To Guide For Marketing Your One Person Small Business Successfully
 
 
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Marketing for Solos: THE Ultimate How-To Guide For Marketing Your One Person Small Business Successfully [Paperback]

Jeanna Pool (Author)
5.0 out of 5 stars  See all reviews (20 customer reviews)

Price: $19.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Book Description

January 7, 2011
If you're like most solo small business owners...chances are you're fantastic at what you do. Your clients love the services you provide. But, when it comes to the marketing of those services, you could probably use a little help in that department. Let's face it, most information available about marketing doesn't easily apply to the solos, who are so busy "doing it themselves" consistent and successful marketing can be a huge challenge. If that sounds familiar, you've found the solution! Whether you've been in business three days, three years or three decades, Marketing For Solos is the know-how you need to confidently and successfully take control of the marketing for your one person small business!



Inside, you'll learn how to:
  • Stand out from your competition in an overcrowded marketplace.
  • Avoid the "feast-and-famine cycle" by attracting clients consistently.
  • Make marketing manageable and doable even with your busy schedule.
  • Attract the most lucrative clients that will generate explosive income.
  • Avoid big marketing mistakes solo small business owners make.
Marketing for Solos has been praised by these world renowned business and marketing experts:
  • Jay Conrad Levinson
  • C.J. Hayden
  • Dan Kennedy
  • Bob Bly
  • Joe Vitale
  • Al Ries
  • Bob Burg
  • Yanik Silver
  • Alexandria Brown
  • Dr. Ivan Misner
  • John Jantsch

Frequently Bought Together

Marketing for Solos: THE Ultimate How-To Guide For Marketing Your One Person Small Business Successfully + Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Price For All Three: $43.66

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Editorial Reviews

Review

"Solo business owners don't have time to waste on marketing theory. Jeanna Pool's book gets right to the point, delivering practical, easy-to-follow marketing strategies that really work." --C.J. Hayden, Author of Get Clients Now!

"Your small business will attract all the clients you want quickly and easily by applying the strategies and principles found in this book." --Bob Bly, Author of Become a Recognized Authority in Your Field

"A great book on marketing a small business for those entrepreneurs who don't want a lot of fluff or B.S. It's right on the money." --Dan S. Kennedy, Author of No B.S. Marketing to The Affluent, NoBSBooks.com

"Jam-packed with time-tested strategies that really work. Apply them to your small business marketing and profit!" --Jay Conrad Levinson, Author of the bestselling Guerilla Marketing series of books

"Jeanna has laid out a solid marketing plan that WORKS. Every small business owner and solo-preneur should own and use this book!" --Alexandria Brown, Online Entrepreneur and Marketing Expert, AliBrown.com

About the Author

Jeanna Pool is an expert in both marketing that actually works and graphic design that actually sells...two disciplines and competencies that very, few can bring together successfully. Born and raised in Texas, she is the only child of two very successful, entrepreneurial parents. Before striking out on her own, she worked as a designer and marketing specialist for a variety of firms and a variety of clients in a variety of industries, everything from corporate America to non-profits to government.

Today Jeanna owns and operates Marketing for Solos (a division of CATALYST creative, inc.) which is her own, highly successful, award-winning, marketing and design firm. She's in the trenches day in and day out, putting into action marketing strategies that she preaches about and teaches others to use.

With Jeanna there's never any fluff or theory to what she teaches about marketing. Instead, she focuses only marketing that actually works in the real world. She works exclusively with solo small business owners all across the United States, Canada, Europe and around the world. All of Jeanna's clients have one thing in common--they're really good at what they do, but sometimes really struggle to market their services successfully.

Jeanna has been called one of the world's foremost experts on marketing a one-person small business successfully. One of Jeanna's greatest strengths is her ability to motivate and lead people to become the very best version of themselves. She strives to be the best in everything she does and her contagious personality motivates her clients and others to do the same.

Her love and passion is helping other solo small business owners be as outrageously successful as they possibly can be. Jeanna's no-nonsense, straightforward, passionate, motivational, fun-loving personality shines through in all of the marketing coaching, mentoring, training and work she does for her clients. Jeanna lives, works and plays in Denver, Colorado.

Product Details

  • Paperback: 242 pages
  • Publisher: 3 Bar Press (January 7, 2011)
  • Language: English
  • ISBN-10: 0976996278
  • ISBN-13: 978-0976996279
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #537,775 in Books (See Top 100 in Books)

More About the Author

Jeanna Pool is a rare breed, in that she's an expert in both marketing that actually works and graphic design that actually sells...two disciplines and competencies that very, very few can bring together successfully.

Born and raised in Odessa, Texas (she graduated from the same high school featured in the movie Friday Night Lights) she is the only child of two very successful, entrepreneurial parents. Jeanna was conditioned from birth that she, too, would someday own her own solo small business. Forget about her wanting to become an astronaut; entrepreneur was her only option.

Before striking out on her own, she worked as a graphic designer, website designer and marketing specialist for a variety of firms and a variety of clients in a variety of industries -- everything from corporate America to non-profits to government.

Today Jeanna owns and operates Marketing for Solos® (a division of CATALYST creative, inc.) which is her own, highly successful, award-winning, solo small business. She works exclusively with solo small business owners all across the United States, Canada, Europe, Australia and around the world. All of Jeanna's clients have one thing in common...they are really good at what they do, but sometimes really struggle to market their services successfully.

Jeanna has been called one of the world's foremost experts on marketing a one-person small business successfully. Her love and passion is helping other solo small business owners be as outrageously successful as they possibly can be. Her no-nonsense, straightforward, passionate, motivational, fun-loving personality shines through in all of the marketing coaching, mentoring, training and work she does for her clients. Jeanna lives, works and plays in Denver, Colorado.

Customer Reviews

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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
I love this book! I work with a lot of women solo-preneurs and this is "THE" book I recommend to help them get their marketing off the ground and working for them so they can get the clients and the income they desire. Plus, it's fun and very easy to read (unlike a lot of marketing books). Jeanna is fantastic at teaching marketing in a way that is not overwhelming or scary, but is very practical for those of us who are business owners, but not full-time marketing people. She makes it very easy for a one person business to know exactly what to do that will get results. This book is helpful no matter what your business, but especially if you are a one person business THIS book is a must have!
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2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Fellow small business owner buy this, you can thank me later. Jeanna's easy to follow strategies really work. By using her advise my online traffic as jumped, my phone rings more and mostly i feel good about the money I'm spending on advertising is money well spent. Her book is really easy to read and comprehend, which is great for a guy like me. This book will become an invaluable tool to make your marketing work for you, just like it did for me.
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2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I brought this book, attracted by the title and a recommendation from a friend, and it has lived upto his hype. Although written with the American/Canadian market in mind, it is a fantastic resource for all sole traders and is written in a no nonsense way. I particularly like the way that the author Jeanna Pool recognises the fact that as the only person in the business we have to do everything and that marketing has to fight for our time and be fitted in around other areas such as earning money. The concept of the "comprehensive workhorse website" was very useful and i am in the process of redesigning my site.
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Most Recent Customer Reviews
Excellent book for newbie or more advanced entrepreneur
Jeanne's book is great for new solo entrepreneurs - it was one of the first books I read when I thought about starting my own business. Highly recommend it!
Published 3 months ago by Sue in Florida
rare five-star review from a tough customer
If you read my reviews, you'll see that I reserve the five star designation for books that I believe are absolute classics. Read more
Published 3 months ago by Will K
Slam-Bang Terrific Book!
As a solopreneur consultant to solo and small law firms, I picked up Jeanna Pool's book in hopes of getting some new ideas for my clients. Read more
Published 4 months ago by Ann G
The Perfect Book For My "One Woman Business"!
Ok, are there about a billion books and online resources for "marketing strategy"?? Just google that phrase! Read more
Published 4 months ago by J. Fox
Fast, to the point read for small business owners
Every small business owner should read this book and then check their marketing materials. It is short, to the point, readable and very useful, even for those of us with marketing... Read more
Published 8 months ago by OzWizard
Must have Book for any Marketer
This is a great book. Well written and broken into small chapters that focus on just one topic. There are many very useful ideas that are easy to implement. Read more
Published 9 months ago by Branch Whitney
Marketing for Solos is the "Missing Link"!
There are countless marketing advice and tips books out there, but precious few rely on the kind of good, sound direct response marketing philosophy and strategy that small... Read more
Published 9 months ago by Mike Connolly
Can't go wrong!
A very good book well thought out and presented. The content is practical, insightful and in some instances eye opening. Read more
Published 15 months ago by James L. Stuart
Best Book I've Read In Years!
I want to recommend this book to anyone who really wants to take their solo business to the next level. Read more
Published 15 months ago by Sharon Withers
Great Resource for Any Small, Solo Business Owner
This book is filled with great marketing advice, expertly written from the perspective of someone who has clearly been through the trials and challenges of small business ownership... Read more
Published 15 months ago by MLazear
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