Marketing Strategies for the Home-Based Business: Solutions You Can Use Today (Home-Based Business Series) [Paperback]

Shirley George Frazier (Author)

Book Description

Series: Home-Based Business Series | Publication Date: January 1, 2008

Shirley Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she has transformed herself into the paragon of entrepreneurial success."Marketing Strategies for the Home-Based Business" presents Frazier's tried and tested methods of applying non-traditional strategies on a local basis to produce the groundswell and word-of-mouth reputation that all new business ventures need. It covers everything you'll ever need to know, from Internet marketing ideas to traditional advertising methods.This highly motivational, easy-to-follow guide also provides workbook pages to chart your businesses progress, tips to take advantage of new technologies, and sample marketing plans.

--This text refers to the Kindle Edition edition.

Editorial Reviews

From the Back Cover

Do you have a brilliant business idea? Are you ready to launch that perfect product or offer that much-sought-after service to the world at large, but you don’t know how to best reach customers? This book gives you the tools to successfully market in your backyard and around the world twenty-four hours a day, seven days a week.
Using plain language and easy-to-follow worksheets, Shirley George Frazier shares her expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity bandwagon, setting up an Internet presence, keeping your intellectual and technological property secure, and rewarding loyal customers for their business. You’ll learn when to apply high-tech tools and when tried-and-true print marketing works best. Case studies and real-life examples provide affordable ideas for your marketing arsenal. Whether you’re a new business owner or longtime entrepreneur, this reliable guide will take your solo or home-based business to the next level.

 

Includes:
Sample Marketing Plans

Sample Direct Mail Letters, Postcards, and Flyers
News Release Distribution Worksheet
Potential Media Sources Worksheet

Web Host Comparison Worksheet
Sample Online Media Room Page
Product Creation Chart

About the Author

Shirley George Frazier, author of Globe Pequot's How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book, is a solo business owner and marketing expert who conducts seminars and workshops on small-business marketing and development across the country. She has written for and been quoted extensively in newspapers and magazines across the country and has appeared on CNBC, the Food Network, Discovery Channel, and other television stations.

Product Details

• Paperback: 192 pages
• Publisher: Globe Pequot; 1st edition (January 1, 2008)
• Language: English
• ISBN-10: 0762742402
• ISBN-13: 978-0762742400
• Product Dimensions: 9.2 x 7.6 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,545,665 in Books (See Top 100 in Books)

More About the Author

You and I have a lot in common. We're creative, persistent in achieving what we want, and determined to succeed because it's part of the grand plan for living a great life.

These are reasons why I share success tips and ideas with you in my books, at seminars, and when I speak with you at events where we talk face to face.

I'm glad you're here and look forward to exploring many opportunities for achieving the best in your personal and business life.

Connect with me through:
www.Twitter.com/ShirleyFrazier
www.Facebook.com/ShirleyGeorgeFrazier
www.LinkedIn.com/in/ShirleyGeorgeFrazier

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars The real power of this book as far as I'm concerned is the two sample marketing plans included for hypothetical companies., April 7, 2008

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Marketing Strategies for the Home-Based Business: Solutions You Can Use Today (Home-Based Business Series) (Paperback)

I liked this book. It was simple, straightforward, and easy to read. It's title only claims that it will provide some marketing strategies for the small business. So it's hard to fault this book for failing to offer much substantial content. But since my quick read of this book didn't set my world on fire I can't give it the max star rating. This book has the following chapters:

0. Introduction
1. Your marketing plan: The first step to success
2. Network marketing: Solo style
3. Put it in print: Direct mail marketing techniques
4. Maximum attention through print media coverage
5. Making yourself a broadcast media darling
6. Technological tools and more that maximize marketing
7. Internet help to the rescue
8. Security issues and solutions
9. Gifts and incentives
10. Six marketing ideas for savvy soloists
10a. In summary

The real power of this book as far as I'm concerned is the two sample marketing plans included for hypothetical companies. One plan is for a retail business and the other for a service business. Neither plan is anything special. But they are something that the reader can read, visualize, dissect, and use as a template of sorts for a plan they will be writing for their own small business. It's always easier to write something if you have a sample to start you off.

Chapter 2 is not about the network marketing also known as direct sales. Chapter 2 is about pounding the pavement and getting known by meeting people. A book on this subject that I highly recommend is "Make Your Contacts Count" (ISBN: 0814474020). Chapter 3 may be applicable to some boutique professional service firms, but if I had been writing this book I would have left it out.

Chapters 4 and 5 both cover various angles of typcial public relations tactics. You'll need to do things that can get you known as an expert and/or are newsworthy. Three books that relate here are "6 Steps to Free Publicity" (ISBN: 1564146758), "Promote Your Business" (ISBN: 1865089311), and "Riches in Niches" (ISBN: 1564149307).

Chapters 6 and 7 cover Internet marketing. A nice short book on the subject is "Plug Your Business" (ISBN: 0977240622). Consider reading my book review for it posted on Amazon to see other books I like on this subject.

And it surprised me that Chapter 8 was included in this book regarding Intellectual Property issues. But it was nice to see. An interesting read on the subject is "Intellectual Property" (ISBN: 9781591841777).

The book has a nice summary and conclusion. Both helped pull the book together for me. All in all, this book covers how to devise marketing plans, to get publicity, to set up an Internet presence, and to learn about IP issues. Pretty good. 4 stars!

2 of 2 people found the following review helpful:

1.0 out of 5 stars Not helpful at all, August 2, 2009

By 

Jenny Mansheim "Jenny Mansheim" (Nauvoo, IL) - See all my reviews

Amazon Verified Purchase

This review is from: Marketing Strategies for the Home-Based Business: Solutions You Can Use Today (Home-Based Business Series) (Paperback)

I thought this book would be helpful with teaching me some basics about starting a home business. I was highly dissapointed. Do not waiste your money on this book. It does not explain enough information to you to be useful and what it does expalin is not that helpful either. This was a total waiste of money.

4 of 5 people found the following review helpful:

5.0 out of 5 stars gourmet gift, January 27, 2008

By 

Tammie Allen - See all my reviews
(REAL NAME)   

This review is from: Marketing Strategies for the Home-Based Business: Solutions You Can Use Today (Home-Based Business Series) (Paperback)

The author, Shirley George Frazier, is brilliant. I give this book 5 star. Anyone who has a home-based business should get a copy. Her advice works. I have tried them and it works. I'm impressed to the point that I tell everybody I meet about this book. If you want to increase sales, start with this book. This book guides you step by step on strategies. If you don't read this book, you are doing both yourself and your business an injustice.