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5 Reviews
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4 star:
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2 of 2 people found the following review helpful:
5.0 out of 5 stars What a great text!, August 23, 2007
This review is from: Marketing Strategy (Paperback)
This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!
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5 of 10 people found the following review helpful:
5.0 out of 5 stars Marketing Textbook, August 11, 2009
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This review is from: Marketing Strategy (Paperback)
This book came in perfect condition and suited my course well. On a more personal note, I found the text itself to be drier than Death Valley.
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0 of 2 people found the following review helpful:
5.0 out of 5 stars Speedy, September 19, 2011
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This review is from: Marketing Strategy (Paperback)
The product came quickly and in great condition! I ordered it used, but it came to me new. Very satisfied! There is nothing else to say, but Amazon want's at least twenty words, so here you go.
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0 of 3 people found the following review helpful:
5.0 out of 5 stars Got more than I paid for!!!, July 7, 2010
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This review is from: Marketing Strategy (Paperback)
What a bargain, the book arrived in great condition and very quickly. I haven't used this vendor before but I will definitely check with them again.
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0 of 3 people found the following review helpful:
4.0 out of 5 stars Reasonably good deal!, February 8, 2009
This review is from: Marketing Strategy (Paperback)
The book was in a reasonably good condition. Price was a little bit higher than in other sources, but book did reach quickly.
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This product

Marketing Strategy (The Dryden Press Series in Marketing)
Marketing Strategy (The Dryden Press Series in Marketing) by O. C. Ferrell (Paperback - July 1998)
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