Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
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Editorial Reviews
Review
"The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan." 3/4Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands
--This text refers to an alternate
Paperback
edition.
About the Author
O.C. Ferrell (Ph.D., Louisiana State University) is chair and professor of marketing at Colorado State University. He is a past president of the Academic Council of the American Marketing Association (AMA). He chaired the American Marketing Association Ethics Comittees that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. Dr. Ferrell is a member of the AMA advisory group for the Professional Marketers certification program. He also is a Society for Marketing Advances Fellow and an Association of Collegiate Marketing Educators Fellow. He is a member of the Board of Governors of the Academy of Marketing Science. Dr. Ferrell has served in faculty and administrative roles at a number of universities. He was a distinguished professor of marketing and business ethics and interim dean at the University of Memphis. He was a professor of marketing at Texas A&M University, Illinois State University, and Southern Illinois University. He has been a visiting professor at the University of Michigan and University of Tampa. Dr. Ferrell teaches marketing strategy courses at the graduate and undergraduate levels, including the capstone marketing course. He regularly teaches a course on competitive marketing strategies at Thammasat University in Bangkok, Thailand, using this text. In addition, he is the author or coauthor of fifteem books and approximately seventy academic articles. His principles of marketing and business ethics texts are the leading books in their areas. Dr. Ferrell and his wife Linda live in Ft. Collins, COlorado, and they enjoy skiing, golfing, fishing,and international travel.
--This text refers to an alternate
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edition.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!
Format:Kindle Edition|Amazon Verified Purchase
CAUTION!
The Kindle technology is OK for casual reading but the fact that there are no page numbers makes in-text citations a pain in the butt.
This is the first textbook I ordered in the Kindle format for my iPad. I like the ability to add comments, highlight text, change font size, etc. However, trying to use this technology for class is a real pain. For some reason, Kindle uses a location number not page numbers. Not having page numbers creates a lot more work for in-text citations. An in-text citation that would normally look like this >
(Ferrell & Hartline, 2011, p. 341)
has to look like this >
(Ferrell & Hartline, 2011, Case 11, Marketing Program Innovation, para. 7)
Not only is it longer but I have to flip back and forth counting the number of paragraphs in each section. Wow!
Not to mention the fact that these citations are unconventional, I think such long citations are a distraction to the reader and further diminish the value of the technology.
Needless to say, I will not be buying any more Kindle books for class until Kindle fixes this problem. Why? Because the benefits (I saved a few bucks and e-reader functionality is cool) do not outweigh the pain.
The Kindle technology is OK for casual reading but the fact that there are no page numbers makes in-text citations a pain in the butt.
This is the first textbook I ordered in the Kindle format for my iPad. I like the ability to add comments, highlight text, change font size, etc. However, trying to use this technology for class is a real pain. For some reason, Kindle uses a location number not page numbers. Not having page numbers creates a lot more work for in-text citations. An in-text citation that would normally look like this >
(Ferrell & Hartline, 2011, p. 341)
has to look like this >
(Ferrell & Hartline, 2011, Case 11, Marketing Program Innovation, para. 7)
Not only is it longer but I have to flip back and forth counting the number of paragraphs in each section. Wow!
Not to mention the fact that these citations are unconventional, I think such long citations are a distraction to the reader and further diminish the value of the technology.
Needless to say, I will not be buying any more Kindle books for class until Kindle fixes this problem. Why? Because the benefits (I saved a few bucks and e-reader functionality is cool) do not outweigh the pain.
1 of 2 people found the following review helpful
Format:Paperback
I've only opened my book a few times and the pages are already falling apart. I take pretty good care of my books so its not like i lug the book everywhere. The publishing company needs to do something about the binding.
Most Recent Customer Reviews
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The content of this book was very good. However, the construction was extremely poor. I bought it two weeks in advance of the course due to the holidays. Read more
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Marketing Textbook
This book came in perfect condition and suited my course well. On a more personal note, I found the text itself to be drier than Death Valley.
Published on August 11, 2009 by E. M. Lafferty
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The book was in a reasonably good condition. Price was a little bit higher than in other sources, but book did reach quickly.
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