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Marketing Strategy Paperback

ISBN-13: 978-0538467384 ISBN-10: 053846738X Edition: 5th

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Product Details

  • Paperback: 768 pages
  • Publisher: Cengage Learning; 5 edition (April 1, 2010)
  • Language: English
  • ISBN-10: 053846738X
  • ISBN-13: 978-0538467384
  • Product Dimensions: 9.8 x 7.9 x 1.2 inches
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #43,672 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as Chair of the Colorado State University Marketing Department. He also has been on the faculty of the University of Memphis, Texas A&M University, and Illinois State University. He received his PhD in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the Journal of Micromarketing. Dr. Ferrell is the coauthor of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF PUBLIC POLICY MARKETING, among others.

Michael D. Hartline (Ph.D., The University of Memphis) is Associate Dean for Strategic Initiatives and the Charles A. Bruning Professor of Business Administration in the College of Business at Florida State University, where he is responsible for external relations, executive education, and strategic programs. He also serves as Vice President of Development for the Academy of Marketing Science. Dr. Hartline primarily teaches graduate courses in Marketing Strategy and Corporate Affairs Management, as well as undergraduate courses in Services Marketing. He has won many teaching and research awards, made many presentations to industry and academic audiences, and co-chaired two international conferences. Dr. Hartline's research appears in the Journal of Marketing, the Journal of Service Research, the Journal of Business Research, and other outlets. He also coauthors Marketing Strategy, a widely used textbook. Dr. Hartline has served as a consultant to several for-profit and non-profit organizations in the areas of marketing plan development, market feasibility analysis, customer satisfaction measurement, customer service training, and pricing policy. He has also worked with Pfizer, Inc. in the corporate affairs, government relations, and philanthropy areas.

Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Ryan B on May 2, 2013
Format: Paperback Verified Purchase
Had to read this for my marketing capstone class. Overall its a great book on marketing strategy. What I really liked were the Beyond the Pages seconds where they discussed marketing strategies from companies in the US. I thought it added a lot of credibility and made it a lot easier to read.
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1 of 1 people found the following review helpful By Z. Meadows on December 11, 2012
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for college. The case studies in the back of the book have some interesting philosophies and good marketing concepts. If you are an MBA or Business major, this book will most likely be a current requred read.
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By Bej1931 on March 13, 2014
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Wish the layout of the text was better/easier to read. Needed a glossary in it too. Use this book for a EMBA Marketing Management course.
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By Peter Campbell on October 29, 2013
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It opened my eyes how critical marketing is not only from launching your business, but staying in business and being successful marketing is just as important.
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By Charles Little on August 27, 2013
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Great book. I will be using it in my classes. Thank you for your prompt response to get it to me.
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By Erin L. McCorimck on August 4, 2013
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The book arrived to me on time and in the condition specified by the seller. I thought the content of the book was well organized and I feel that I did finish the book with new knowledge and insight into the very large field that is marketing.
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