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The Marketing of Edgar Allan Poe (Studies in American Popular History and Culture) Hardcover – February 15, 2008

ISBN-13: 978-0415963541 ISBN-10: 0415963540

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Product Details

  • Series: Studies in American Popular History and Culture
  • Hardcover: 142 pages
  • Publisher: Routledge (February 15, 2008)
  • Language: English
  • ISBN-10: 0415963540
  • ISBN-13: 978-0415963541
  • Product Dimensions: 0.5 x 6.2 x 9 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #9,975,556 in Books (See Top 100 in Books)

Editorial Reviews


"Hartmann, an independent New York City writer and literary scholar, was commissioned by the editors of Routledge's Studies in American Popular History and Culture series to write this book on the relative difficulties in conveying the appeal of Edgar Allan Poe to contemporary publishers and readers of the time. Poe challenged his audiences by introducing the concept of an unreliable narrative structure, which led to a wave of criticism that hampered the writer's success. This brief book, aimed at literature scholars and students, documents the eventual changes in critical perception by showing how Poe finally found his audience." -- Book News Inc., August 2008

About the Author

Jonathan Hartmann received his PhD from The City University of New York (CUNY) and teaches 19th and 20th-Century literature at John Jay College of Criminal Justice.

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1 of 1 people found the following review helpful By Close Reader on April 19, 2009
Format: Kindle Edition
In The Marketing of Edgar Allan Poe, Hartmann sets out to determine the extent to which Poe succeeded in shaping the reception of his tales and criticism in an international literary marketplace where works were routinely reprinted without crediting the original authors. Working with Roland Barthes' structuralist theory and Umberto Eco's notion of narrative worlds, Hartmann investigates both Poe's canonical ("The Philosophy of Composition") and lesser-known writings (A Tale of the Ragged Mountains"). First, Poe challenged his audiences by introducing the concept of an unreliable narrative structure in combination with unusually vague and globe-straddling settings (e.g., India, London, and the eastern seaboard of the United States). Second, he played up his own connections to literary celebrities including Washington Irving, Charles Dickens, George Gordon Lord Byron and Samuel Taylor Coleridge. Finally, by recycling plots, atmosphere, and language from American and British magazines, he compiled a complex network of physical, social, and textual references linking his transgeneric works. Marketing Poe elegantly lays out a map of Poe's authorial moves in what Meredith McGill has labeled transatlantic periodical reprint culture.
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