Marketing Success draws upon the real-life practical experience of Christian businessman Tony Gattari, who headed up the Australian Harvey Norman Computer and Communications division, overseeing the growth from $12 million to a massive $565 million in 9 years. Through his experience and working as a corporate/business adviser and trainer to over 100 businesses worldwide, with fellow co-author Shaun Mooney, the book highlights the power of marketing. Here you will learn low cost practical marketing strategies to create a perception of value so to eliminate the issues of "price". This hard hitting, no nonsense book is a must read for all those in business who desire to accelerate their sales and profits immediately! Marketing success is essential reading for Christian business owners and not for profit organizations. Australian Financial Review: "They show how to diagnose, implement consistent marketing strategies and measure the results using low cost marketing strategies"
Book Description
Editorial Reviews
Review
" Tony Gattari, the young salesman credited with driving the Harvey Norman Group to dominance in computer sales, typifies the Harvey Norman style: straightforward, passionate, optimistic and an enthuser on a grand scale."
James Kirby Gerry Harvey Biographer
Gerry Harvey - Business Secrets of Harvey Norman’s Retailing Mastermind (Book)
"The man credited with tightening Harvey Norman’s extraordinary grip in the retail PC market, Tony Gattari is now selling his secrets."
The Australian Newspaper
"Tony Gattari is in danger of becoming a legend in Australian computer retailing. He first hove into public view as the fast-talking sales hurricane behind Harvey Norman’s computer superstores, moved onto an ill-fated computer e-tailing venture and somehow managed to keep his investors on deck long enough to reinvent the company as an e-commerce engine for retailers wanting to sell their wares over the Internet."
The Sydney Morning Herald
"Tony Gattari, who flourished as a computer retailer in the 1990s, but failed as an online entrepreneur, has resurfaced as a motivational speaker and business adviser. He said his internet misfortune made him better placed to give advice. Computers made up just 5% of Harvey Norman sales when Mr. Gattari joined in 1991. When he stepped down nine years later, the division was turning over $565 million a year, or 30% of the franchise’s total sale."
The Australian Financial Review
"For his first big test, Gattari took the reins at Harvey’s computer division at his Harvey Norman stores. It was the success of this division that transformed Harvey Norman from a furniture seller to a retail powerhouse..."
The Daily Telegraph
James Kirby Gerry Harvey Biographer
Gerry Harvey - Business Secrets of Harvey Norman’s Retailing Mastermind (Book)
"The man credited with tightening Harvey Norman’s extraordinary grip in the retail PC market, Tony Gattari is now selling his secrets."
The Australian Newspaper
"Tony Gattari is in danger of becoming a legend in Australian computer retailing. He first hove into public view as the fast-talking sales hurricane behind Harvey Norman’s computer superstores, moved onto an ill-fated computer e-tailing venture and somehow managed to keep his investors on deck long enough to reinvent the company as an e-commerce engine for retailers wanting to sell their wares over the Internet."
The Sydney Morning Herald
"Tony Gattari, who flourished as a computer retailer in the 1990s, but failed as an online entrepreneur, has resurfaced as a motivational speaker and business adviser. He said his internet misfortune made him better placed to give advice. Computers made up just 5% of Harvey Norman sales when Mr. Gattari joined in 1991. When he stepped down nine years later, the division was turning over $565 million a year, or 30% of the franchise’s total sale."
The Australian Financial Review
"For his first big test, Gattari took the reins at Harvey’s computer division at his Harvey Norman stores. It was the success of this division that transformed Harvey Norman from a furniture seller to a retail powerhouse..."
The Daily Telegraph
About the Author
Tony Gattari is the founder and Chief Energy Officer at Achievers Group. He is a passionate professional speaker, business educator, author and corporate/business adviser whose expertise and passion for business runs deep. Tony was General Manager of Harvey Norman’s Computer and Communications Division, where he oversaw the growth of the division from $12 million to $565 million in 9 years. Tony has been the Managing Director of a public listed company and CEO of a successful technology company. He has co-authored 'The Pillars of Business Success' and has recently released 'Business Success'. He was also a key contributor to Secrets of Top Sales Professionals Exposed! and Secrets of Marketing Experts Exposed! book series.
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5.0 out of 5 stars
Helpful guide for marketing approache for Small to Medium businesses,
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This review is from: Marketing Success (Paperback)
Practical guide, with easy and "cost effective" strategies for small business.
This book has an in-built workbook. Follow the exercises, and reach for the stars! Raz Chorev, Continuity Programs Australia [...]
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