Time-and-time again, great ideas become less effective, the marketing department's efficiency is diminished, there is the constant finger-pointing between sales and marketing, and presidents, CEOs, and others are frustrated over revenue goals that continue to go unmet. Marketing Sucks! (and Sales, Too!) captures the frustration felt by many parts of the organization when marketing and sales are not aligned. There is a better way. The authors write from direct experience. When your marketing and sales teams are aligned (on the same page) your bottom-line results will improve exponentially. These improved results can create a positive, perceptible shift in your company's finances and mood that will be valued in the boardroom, in the trenches, and ultimately, by your customer.
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Editorial Reviews
Review
The title of this book raised my eyebrows-and my blood pressure! The take-away from this book is invaluable. -- Marc Benioff, Chairman & CEO, salesforce.com
This book will help any organization create the mindset for a greater and richer partnership between sales and marketing. -- Christophe Lamarsaude, Vice President Finance and Business Processes, Alcatel Enterprise Solutions Division
This is a must-read book for non-sales and marketing executives. -- Doug Parnell, Director of Sales and Marketing, Delphi Integrated Service Solutions
This book will help any organization create the mindset for a greater and richer partnership between sales and marketing. -- Christophe Lamarsaude, Vice President Finance and Business Processes, Alcatel Enterprise Solutions Division
This is a must-read book for non-sales and marketing executives. -- Doug Parnell, Director of Sales and Marketing, Delphi Integrated Service Solutions
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Putting Marketing and Sales Back Together,
By
This review is from: Marketing Sucks! (and Sales, Too!) (Paperback)
The authors found out first-hand through their work that the "modern" separation of marketing and sales produces certain unholy messes, lots of waste, extra unproductive work, and, only accidentally, some sales. They have constructed a way of approaching the two as a unity, so that every marketing action happens in a context where sales is the other side of the equation.
Readers with marketing responsibilities will save a fortune, and those with sales responsibilities can find ways to talk to the marketing folks. I recommend it.
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Inside This Book
(learn more)
First Sentence:
Successful marketing departments embrace three basic premises. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sales enablement, marketing cartridge, total sales cycle, inquiry management process, impact grid, average deal size, agent turnover, marketing model, reference program, creative brief Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cartridge Marketing Model, Over the Moon, Marketing Sucks, Software Group, Communications Conditions, The Marx Group New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Successful marketing departments embrace three basic premises. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sales enablement, marketing cartridge, total sales cycle, inquiry management process, impact grid, average deal size, agent turnover, marketing model, reference program, creative brief Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cartridge Marketing Model, Over the Moon, Marketing Sucks, Software Group, Communications Conditions, The Marx Group New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 17
books:
See all 17 books this book cites
- In Search of Excellence: Lessons from America's Best-Run Companies (Collins Business Essentials) by Thomas J. Peters in Front Matter
- Listening to the Voice of the Customer by Jon Anton in Back Matter
- Life Insurance Made E-Z by Silver Lake Publishing on page 147
- Health Insurance Made E-Z by Silver Lake Publishing on page 147
- From Cost to Profit Center: How Technology Enables the Difference (Call Center Management) by Jon Anton in Back Matter
See all 17 books this book cites
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