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7 of 8 people found the following review helpful:
5.0 out of 5 stars
Putting Marketing and Sales Back Together,
By
This review is from: Marketing Sucks! (and Sales, Too!) (Paperback)
The authors found out first-hand through their work that the "modern" separation of marketing and sales produces certain unholy messes, lots of waste, extra unproductive work, and, only accidentally, some sales. They have constructed a way of approaching the two as a unity, so that every marketing action happens in a context where sales is the other side of the equation.
Readers with marketing responsibilities will save a fortune, and those with sales responsibilities can find ways to talk to the marketing folks. I recommend it. |
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Marketing Sucks! (and Sales, Too!) by Tom Herndon (Paperback - September 2, 2004)
Used & New from: $73.99
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