Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) [Paperback]

Chip Conley (Author), Eric Friedenwald-Fishman (Author)

Book Description

Series: Social Venture Network | Publication Date: October 1, 2006

Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

Editorial Reviews

About the Author

Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip's book, The Rebel Rules: Daring to be Yourself in Business, was published

Product Details

• Paperback: 180 pages
• Publisher: Berrett-Koehler Publishers; 1 edition (October 1, 2006)
• Language: English
• ISBN-10: 1576753832
• ISBN-13: 978-1576753835
• Product Dimensions: 8.5 x 5.5 x 0.6 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #861,648 in Books (See Top 100 in Books)

More About the Author

At age 26, Chip Conley started out as a rebel entrepreneur, building one of America's most successful boutique hotel brands, Joie de Vivre. As the company's leader for 24 years, Chip was honored as the "Most Innovative CEO in the Bay Area" by the San Francisco Business Times in 2007 and JdV was named the "2nd Best Place to Work in the Bay Area" in 2008. He is the author of three books including the bestseller PEAK: How Great Companies Get Their Mojo from Maslow, where he illustrates how he created an enlightened business model focused on his employees', customers', and investors' highest needs.

One of the world's leading practitioners of emotional intelligence in business, Chip has shared his philosophy from the main stage at TED, to the creative studios at PIXAR, to the country's top academic institutions -- challenging today's leaders to count what really matters in business and in life. No longer a Chief "Executive" Officer, Chip is now a Chief "Emotions" Officer and in his new book, EMOTIONAL EQUATIONS: Simple Truths for Creating Happiness + Success (January 2012, Free Press), he explains how being proficient in both psychology and business is the smartest means of being successful as a 21st century leader.

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars Excellent introduction to marketing for everyone, October 30, 2006

By 

Samuel Metz - See all my reviews
(REAL NAME)   

This review is from: Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) (Paperback)

I enjoyed this book. Here are some impressions.

This is an excellent introduction to marketing. Even I, a total naïf in the ways of business, learned a lot. Marketing, as I understood it from this book, is an ongoing two-way conversation between business owner and customer. The sooner in the business life cycle that the conversation begins, the more likely the exchange will be successful for both parties.

What was especially insightful was to aim at conventional business owners first. Only in the last portion of the book did it appear that Socially Responsible Businesses were a major part of the audience. A take-home message was that a social mission does not require a compromise of business success.

The title reinforced this thrust: Marketing comes before Matters; Profit comes before world.

Any business owner would benefit from these messages. They might even decide to apply their own social agendas, previously suppressed for fear of compromising profits.

Good layout. Lots of charts, graphs, tables, and bullet points to break up the text. Bold for section headings. Italics for key words. Pages of text were broken into bite-sized paragraphs. Very easy on the eyes.

Good writing. Plain declarative sentences made picking out the key points easy. I felt an urge to grab a highlighter. The style came across as single voice. I had no sense that two authors were writing independently.

Highly recommended.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Good practical tips for those unaware of the power of authentic marketing, November 29, 2006

By 

Mark Albion (Dover, MA USA) - See all my reviews

This review is from: Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) (Paperback)

Eric and Chip are practitioners, not consultants, and you get that sense immediately in this handbook for those who are a little squeamish about how marketing has been used by some companies. They bring a values-based approach with enough examples and to-dos to help any reader more accurately and honestly promote their offerings in today's competitve global marketplace. Enjoy!

2 of 3 people found the following review helpful:

5.0 out of 5 stars Its simple contentions tells how to build a socially responsible business, December 10, 2006

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) (Paperback)

MARKETING THAT MATTERS: 10 PRACTICES TO PROFIT YOUR BUSINESS AND CHANGE THE WORLD demonstrates just how marketing can advance business values while retaining ethical roots. Any company which would promote both values and trust must have MARKETING THAT MATTERS: its simple contentions tells how to build a socially responsible business and comes not from ideals, but from applied tactics.

Diane C. Donovan
California Bookwatch