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5 of 5 people found the following review helpful
on March 10, 2008
This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!
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3 of 3 people found the following review helpful
Very user friendly textbook. Modern up to date examples and experiences to build your core marketing knowledge.
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2 of 2 people found the following review helpful
I really like the way that this text book is set up. It's the best. All books should be set up this way. It really helps with remembering key points. There are good review questions. The book doesn't just give you information but presents the information in a way that you're remember what you've read. It's a good study aide.
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on February 22, 2015
This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.

If you are interested in learning more about marketing or your wondering whether it will enhance your business, I recommend purchasing this book, as it will provide you with the necessary information.
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on October 5, 2013
Purchasing through Amazon saved me a ton on this textbook, though it's really beat up. The front cover has been sliced almost completely off. Granted, it is used, and I knew that when I ordered. I'm still bummed about the condition of the textbook, though.
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VINE VOICEon December 30, 2012
What I like best about this book is its explanation of successess and failures in real life examples of business marketing. For instance, I had no idea that Reeses Pieces were new at the time the ET film came out and ET was used to promote the product.

Still it reads like a textbook so it's very dry. LOTS of vocabulary. Bland.

For a textbook it's not bad, but I'm sure there are FAR more interesting books on marketing history out there.
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on December 20, 2012
Being able to rent this book and it being digital were instrumental to my use of this book. Renting saved me over one hundred dollars and still complete my coursework without any troubles. Also, by being digital and being able to access on multiple computers at home and office allowed me flexibility in studying without having to remeber to bring my book with me. The book itself was very knowledgable on marketing concepts and its examples were relevant to today's market. Very good read
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on June 21, 2013
I needed this book for my marketing class but overall it wasn't a bad book. It had wonderful examples and described the core concepts well. It made the tests a lot easier to pass when I read the book, so overall I would definitely recommend it!
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on May 28, 2014
Bought it because I needed it for class, but I absolutely hate how expensive textbooks try and be. By all means get it used. No reason to pay full price for a textbook if you don't have to.
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on April 1, 2013
working out of this book for my class, interesting read, lots of good information and I love when I can get a torn up used but still readable book for a tenth of the price
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