The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing [Paperback]

Jay B Lipe (Author)

Book Description

Publication Date: October 1, 2002

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

Editorial Reviews

Review

Jay Lipe's The Marketing Toolkit for Growing Businesses is first class. Packed with innovative marketing techniques... -- Eric Dondero Independent Publishing Reviews

From the Author

When I wrote this book, my goal was to give you, the small business owner, all the marketing tools you need to grow your business. From marketing plans to targeting, from copywriting tips to search engine positioning...you need it all in one place. This book is the answer.

Too often small business books gloss over the specifics of what to do next. After all isn't that what you're after-a step-by-step approach to finding the answers to marketing your small business? If I've done my job right, you'll not only get the answers you need, but also uncover new ideas for your business.

In the end, I hope this book provides you and your business with momentum. That's a key outcome for any small business marketing effort...

See all Editorial Reviews

Product Details

• Paperback: 254 pages
• Publisher: Chammerson Press LLC (October 1, 2002)
• Language: English
• ISBN-10: 0972034501
• ISBN-13: 978-0972034500
• Product Dimensions: 8.9 x 7.1 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #1,358,616 in Books (See Top 100 in Books)

More About the Author

I'm the president of a marketing firm that focuses on small and mid-sized companies (www.emergemarketing.com)by helping them develop marketing plans.

I'm also the author of two books, "Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity (Kaplan Publishing, 2006) and "The Marketing Toolkit for Growing Business" (Chammerson Press, 2002).


When not following marketing, I play drums, golf or pine away for the mountains.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars My highest recommendation: valuable, hard-to-find advice, February 9, 2003

By 

Experienced seminar leader (Massachusetts) - See all my reviews

This review is from: The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing (Paperback)

As a marketing consultant and author of several books for entrepreneurs and professionals, I expected this volume to be similar to many other marketing books. It's not. Not only is it focused on existing rather than new businesses, it concentrates on planning and strategy, which receive little attention in other books. Full of checklists, charts and truly helpful explanations, it will aid you in creating and tweaking a reasonable, effective and comprehensive marketing program that grows your business.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Has much of value to offer even the more experienced, January 5, 2003

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing (Paperback)

The Marketing Toolkit For Growing Business: Tips, Techniques And Tools To Improve Your Marketing by Jay B. Lipe (President of Emerge Marketing) is a step-by-step guided tour through the basic essentials of developing a successful marketing process regardless of the product or service being offered in local, regional, national, or international marketplace of commerce. Readers will learn what marketing is and is not; the most common marketing mistakes made by growing business and how to avoid them; how to quickly develop an effective marketing plan; how to efficiently implement a marketing plan; how to write promotional copy; how to measure the results of marketing efforts; as well as how to brand a company so that it will stand out and apart from any competitor. Enhanced with an extensive glossary of more than two hundred marketing terms, The Marketing Toolkit For Growing Business is ideal for the novice entrepreneur, and has much of value to offer even the more experienced businessman or businesswoman.

4 of 4 people found the following review helpful:

5.0 out of 5 stars From a small business owner and entrepreneur, January 13, 2003

By 

Robert J. Vosburgh "9gs CEO" (Naples, FL USA) - See all my reviews
(REAL NAME)   

This review is from: The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing (Paperback)

Jay Lipe's book is just what I needed to help me sort out the confusion I was feeling in putting together some new business campaigns. It is common sense marketing put into a very useful format. Looking at the book, I have marked 17 different pages for immediate action. For me, Chapter 14, "The Keys To Branding Your Company," was the most powerful. A must read for any business wanting to get their marketing house in order.