Marketing Issues in Transitional Economies and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $217.00
  • Save: $26.99 (12%)
Only 1 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
+ $3.99 shipping
Used: Good | Details
Sold by anybookltduk
Condition: Used: Good
Comment: This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket.
Access codes and supplements are not guaranteed with used items.
Sell yours for a Gift Card
We'll buy it for $2.00
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing Issues in Transitional Economies (William Davidson Institute Series on Transitional and Emergi) Hardcover – August 31, 1999

ISBN-13: 978-0792384984 ISBN-10: 0792384989 Edition: 1999th

Buy New
Price: $190.01
16 New from $36.00 12 Used from $14.18
Amazon Price New from Used from
"Please retry"
"Please retry"
$36.00 $14.18

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details

More About the Author

Rajeev Batra teaches, researches and consults on topics related to branding, global marketing, advertising, and consumer psychology, from Ann Arbor, MI, USA, where he is the S.S. Kresge Professor of Marketing at the University of Michigan's Ross School to Business. Prior to moving to Ann Arbor he spent 5 years teaching in New York at Columbia University. His PhD is from Stanford. He teaches branding, and works with companies on branding issues, in many countries around the world. He is widely published and extensively cited in the academic literature. His latest co-authored book "The Emerging Market Multinationals" was selected as the Best Business Book of the Year for 2012 in the Strategy area by Strategy + Business Magazine.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers