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Marketing Issues in Transitional Economies (William Davidson Institute Series on Transitional and Emergi) Hardcover

ISBN-13: 978-0792384984 ISBN-10: 0792384989 Edition: 1999th

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More About the Author

Rajeev Batra teaches, researches and consults on topics related to branding, global marketing, advertising, and consumer psychology, from Ann Arbor, MI, USA, where he is the S.S. Kresge Professor of Marketing at the University of Michigan's Ross School to Business. Prior to moving to Ann Arbor he spent 5 years teaching in New York at Columbia University. His PhD is from Stanford. He teaches branding, and works with companies on branding issues, in many countries around the world. He is widely published and extensively cited in the academic literature. His latest co-authored book "The Emerging Market Multinationals" was selected as the Best Business Book of the Year for 2012 in the Strategy area by Strategy + Business Magazine.

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