Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that won't allow the reader to put the book down.
Marketing from the Trenches: Your Guide to Retail Success
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Vice President REDS Realty LLC,
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This review is from: Marketing from the Trenches: Your Guide to Retail Success (Paperback)
This is the direct approach for marketing that brings value to any company, any business. Rudy's approach to marketing gives true meaning to giving customers what they want and deserve, everbody in my office will be reading this book.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Guaranteed Results!,
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This review is from: Marketing from the Trenches: Your Guide to Retail Success (Paperback)
I rolled out Rudy's program after attending his seminar (prior to his published book), and it has become instrumental to the daily success of our marketing efforts. Increasing interaction with customers and establishing business partnerships in our trade areas have been two of the most effective strategies we've applied to enhance our presence. The results are clear and measurable: increased traffic and sales. Marketing from the Trenches is a smart, low-cost method that will steer your business in the rigth direction and deliver extraordinary results.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
For The Student That Is Ready, The Teacher Has Appeared,
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This review is from: Marketing from the Trenches: Your Guide to Retail Success (Paperback)
The true measure of value is not whether something is worth what you paid for it. What you bought must somehow be worth more than what you paid for it. No one wants to come out "even." Why bother? You're back where you started.
Since releasing my own book, Question Of The Day - Where Truth Is The Dare, I have developed more of a keen eye for what qualifies as "value" in the publishing marketplace. Rudy's book sometimes reads as a book to me, though it often reads as a manual. That is because it is a book about doing, not about accumulating ideas. As a person who has spent considerable time working in the restaurant business, I can tell you that this book is packed with value. The things I recall being done properly, as well as the things that could easily have been done better and the things that went undone, became clearer in my memory as I juxtaposed Rudy's book with my own experience. This is the book you want to lay out on a counter top and keep propped open through the day; the dog-eared book with every fourth page or so winding up coffee stained. Here, essential retail knowledge is uniquely interwoven with the things they don't teach you; the things that Rudy learned hands-on over most of his life. Will you learn in time? Just how long might that be? Will it be too late? I feel it necessary to counter the recent negative comments of an Amazon reviewer. This book is about action, and reading it is a tiny fraction of what is involved. Success is action first, then correction, then action again. Repeat. In stating that he didn't remember things from the book a few weeks after reading it, the reviewer exposes the fact that he didn't actually do anything. Anyone who has implemented Rudy's strategies can immediately tell you the principles that are involved. This is the fault in extending fairness in forums: even the unqualified have both a voice and enough leverage to do damage. Elections suffer similarly. As Robert Kiyosaki says, if you don't have a strong enough "why" for doing things, you will always seek out an easier way. Rationalizing inaction is a way that people often choose, rather than dealing with the fact that they need to do serious work. If you are not yet ready to take action and make positive changes, I think it's fair to take responsibility for this and prepare to either redouble your efforts or bail out, rather than drag down the good work of a good man. This book is for people who are ready for an essential tool, as part of a plan of action. Success is yours if you will do your part.
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First Sentence:
I remember working in a car wash, one of two jobs at the time, putting myself through college. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Three, The Opportunity, Cold Hard Facts, Action Step, All Began, Trench Marketing Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I remember working in a car wash, one of two jobs at the time, putting myself through college. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Three, The Opportunity, Cold Hard Facts, Action Step, All Began, Trench Marketing Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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