Marketing: Unmasked: Insider's tips + tricks for success in small business marketing [Paperback]

Erik Wolf (Author), Stephanie Frost (Author)

Book Description

Publication Date: October 14, 2009

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.

Editorial Reviews

About the Author

ERIK WOLF is a recovering corporate marketing director and the founder/president of Zero-G Creative, a marketing firm specializing in serving the unique needs of small businesses and startups. Erik also co-hosts a national weekly radio show called Gravity Free Radio where he has interviewed guests such as authors, marketers, bloggers, social media experts, entrepreneurs, sales strategists, and public relations professionals on subjects relevant to small business owners. Follow Erik on Twitter at twitter.com/erikwolf. STEPHANIE FROST has worked in sales, marketing and business development in a career that has spanned more than 15 years and a variety of industries. Stephanie is currently the Director of Business Solutions for Zero-G Creative where she works with clients to help execute marketing strategies that will meet their objectives without straining their budget. Stephanie is also co-host on Gravity Free Radio. Follow Stephanie on Twitter at twitter.com/swfrost.

Product Details

• Paperback: 236 pages
• Publisher: Zodo Group (October 14, 2009)
• Language: English
• ISBN-10: 0615325505
• ISBN-13: 978-0615325507
• Product Dimensions: 7.9 x 5.2 x 0.6 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,568,115 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Move Over Duct Tape Marketing, February 6, 2010

By 

Lee Kantor - See all my reviews
(REAL NAME)   

This review is from: Marketing: Unmasked: Insider's tips + tricks for success in small business marketing (Paperback)

I used to refer John Jantsch's Duct Tape Marketing as the go to marketing book for entrepreneurs. Now I recommend Marketing:Unmasked by Erik Wolf and Stephanie Frost. From branding to web design to social media marketing this book is a must read for small business owners.

5.0 out of 5 stars Glad I read it, October 6, 2011

By 

jdfarmer - See all my reviews

This review is from: Marketing: Unmasked: Insider's tips + tricks for success in small business marketing (Paperback)

Too many marketing books are really written for and about the people who write the marketing book. This one was not. It has valuable information for small businesses written without a bunch of jargon. The authors don't waste any words; so you can read it easily in an afternoon. You'll enjoy reading it and learn a lot in the process.

5.0 out of 5 stars Entrepreneur friendly, March 19, 2011

By 

P. Ngunyi - See all my reviews
(REAL NAME)   

This review is from: Marketing: Unmasked: Insider's tips + tricks for success in small business marketing (Paperback)

With so many businesses owned by small business entrepreneurs, it has always amazed me why many Authors write business books that totally miss this demographic. Marketing: Unmasked does the opposite and by doing so it hits home over and over again. It is very entrepreneur friendly, straight to the point and worth it's weight in gold as a go to manual for those of us who don't own or work in the big corporations.