Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations [Paperback]

Paula Keaveney (Author)

Book Description

Publication Date: February 1, 2001 | Series: Marketing in Action Series

The not-for-profit world is huge and continues to grow. The Charity Commission in Britain registers up to 50 new organizations each month. As a result, the environment in which nonprofits operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing.

Editorial Reviews

Review

"Offers a breadth of simple advice for smaller charities. The ideas are concise, the jargon is limited, and the essential premise that every charity, regardless of size or sector, must grasp and deliver these core principles seems irrefutable." -- Third Sector

About the Author

Paula Keaveney specializes in marketing and communications for charities. She has been Head of Communications at the Muscular Dystrophy Campaign and Head of Media and PR at NCH Action for Children. A former journalist, Paula has also worked for Save the Children, the Refugee Council and Autism Initiatives. She is a member of the Board of Trustees for the Muscular Dystrophy Campaign.

Product Details

• Paperback: 192 pages
• Publisher: Kogan Page (February 1, 2001)
• Language: English
• ISBN-10: 0749432500
• ISBN-13: 978-0749432508
• Product Dimensions: 9.2 x 6.1 x 0.5 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,122,291 in Books (See Top 100 in Books)