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You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare:
"By far the most valuable and exiting business book to come along in years."Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA Today
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
Doesn't look like this is original. the text on the CD was almost not visible. the CD looked like a cheap one with no printing on it and so was the cover.Published 1 month ago by Amazon Customer
If you are in sales or would like to exceed in sales then this book it for you, it teaches you skills and mindset you need to be a great salesman.Published 2 months ago by Kuhkies
Had to read this book for class but was a really good book and didn't mind reading as some class work. Highly recommend.Published 2 months ago by Krista Ann
One of the best books ever written for understanding marketing positioning and strategy today. One of the easiest and most enjoyable reads for executives, business strategists, and... Read morePublished 3 months ago by Red Morgan
Read it first time in 1999 and keep referring it once in a while. The strength of the book is, its simple form, length and content. Must for all Marketing and Business buffs. Read morePublished 9 months ago by Chakravarthy G Kalyan
Great and interesting read. Really enjoyed this text and it was easy to understand.Published 10 months ago by HCZ