You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare:
"By far the most valuable and exiting business book to come along in years."Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA Today
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
I was terrified by the simplification and distortion of Clausewitz's concepts. Having studied Clausewitz as a college student, it's laughable the way the authors used his... Read morePublished 1 month ago by Fernando Belmonte Archetti
A must read for any marketer or small business owner. The best, simple look at marketing for all businesses. Read morePublished 5 months ago by Jon Burgess
As with other books by Reis and/or Jack Trout, this book is readable, approachable and a resource to which the reader can return again and again. Read morePublished 20 months ago by L. Landis
Great principles for marketing in a fun to read book. Highly recommended, I've kept this on my bookshelf for years.Published 22 months ago by Explore
I was intrigued by this because of (what I considered) the ridiculous title. Having read it, I still think the title is pretty silly (middle age 80s ad exec whose bravado has got... Read morePublished 22 months ago by S. R. Ashken
Sorry, but $10 is not worth this book. I bought a CD and what i got is 2 guys talking for 45 minutes. Read morePublished 22 months ago by Krystof Pilisiewicz
This "audio book" is in fact a poorly recorded collection of sayings and quips from self-described "marketing gurus. Read morePublished on November 1, 2012 by Eric
I really appreciated the analogies in this book that make every explanation very clear to its readers. Read morePublished on July 1, 2012 by Alexandre Winkler