Marketing White Belt: Basics For the Digital Marketer [Kindle Edition]

Christopher Penn (Author), Michelle Wolverton (Editor)

Book Description

Have you had people ask you how to get started in digital marketing?

Are you working with social media practitioners who lack a firm grounding in the basics of marketing?

Do you sometimes wish you had the fundamentals of marketing at your fingertips?

Then grab a copy of Marketing White Belt: Basics for the Digital Marketer today. In this guide, join Christopher Penn, Vice President of Strategy at Blue Sky Factory and professor of Internet Marketing at the University of San Francisco, as he covers the 4Ps, SWOT, Strategy, ROI, funnels, and many other basics in a tight, compact format that will help bring you or a colleague up to speed very quickly in the basics of marketing. It's everything you need to get someone started on marketing basics, while not being overly dense (and thus productivity-dampening). Each concept has a series of exercises that will let you test your knowledge and apply it to the business situations you're facing at your company.

Product Details

• File Size: 439 KB
• Print Length: 54 pages
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B0054HKSFQ
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #354,947 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

4.0 out of 5 stars Back to basics January 22, 2013

By Joost kokke

Format:Kindle Edition|Amazon Verified Purchase

If you want to go back to the basics of Marketing this is the right book. It explains the theorie, how it works in reality and when to use it. It's a great book by an author who knows his stuff.
Christopher S. Penn is also co-host of the Marketing over Coffee Podcast

5.0 out of 5 stars The Beginner's Mind March 21, 2013

By Mark A. Whittaker

Format:Kindle Edition

This book is perfect for someone who, like me, has been involved in online and/or social media marketing for years without traditional marketing training or education. Christopher clearly illustrates the marketing framework around which we can put our social media experience to work. He has a knack for making complex ideas seem simple, and he reminds us that it's not a bad thing to be a beginner.

6 of 10 people found the following review helpful

5.0 out of 5 stars Mark Davis (Boston Martial Arts Center) June 13, 2011

By Mark Davis

Format:Kindle Edition|Amazon Verified Purchase

This is a great book on the Basics of Marketing, everything you need is right at you finger tips. Mr.Penn's book can get you started Now!. Order it today!

More About the Author

My name is Christopher S. Penn. I'm a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I'm not an IT professional. I can design campaign strategies and write copy, but I'm not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.

The net effect of all this is that fresh ideas, insights, and solutions are never far away because I can take a problem in one world, look for a similar problem with a solution in another world, and find solutions when "pure professionals" in just one world get stuck. That's who I am, that's what I do.

I'm also the Vice President of Strategy and Innovation at Blue Sky Factory email marketing, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee marketing podcast with John Wall, a professor of Internet Marketing and lead subject matter expert, curriculum designer, and professor of Advanced Social Media at the University of San Francisco online. I've been a practitioner of the martial arts for 20 years now, and currently hold a black belt in ninjutsu under the guidance of Sensei Mark Davis of the Boston Martial Arts Center.