All of the hot topics are covered, including e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence. An appendix on marketing plans guides readers in developing marketing strategies for both large and small organizations. New e-commerce boxes focus on the impact of technology on global marketing and relationships. The Internet is now fully integrated throughout the book featuring marketing trends and issues along with a cross-functionality focus.
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Book Description
Editorial Reviews
From the Publisher
This Third Edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. Also discusses business strategy implications of various marketing activities. Includes a wealth of up-to-date examples.
--This text refers to an out of print or unavailable edition of this title.
About the Author
William G. Zikmund, former professor of marketing at Oklahoma State University, received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.
Michael d'Amico was born and bred in Hoboken, New Jersey. He now lives in Akron, Ohio and is a professor of marketing at the University of Akron. D'Amico graduated from the Georgetown University School of Foreign Service, received his master's degree from Rutgers University, and earned his Ph.D. in business administration at Texas Tech University. Before attending Rutgers, he worked in sales and marketing positions in Washington, D.C. and New York City, and he now serves frequently as a consultant to not-for-profit, political, and commercial organizations and as a board member for such organizations as Goodwill Industries.
D'Amico has published over one hundred proceedings, journal, and business press articles and has co-edited several proceedings and texts. Currently co-editor of the Journal of Marketing Management, he is also a past president of the Marketing Management Association and National Vice-President of Pi Sigma Epsilon, the national marketing fraternity.
D'Amico has won a number of teaching awards and was selected by the Professional Fraternities Association as its 1997-1998 Outstanding Collegiate Chapter Advisor for his work with Pi Sigma Epsilon. --This text refers to an alternate Hardcover edition.
Michael d'Amico was born and bred in Hoboken, New Jersey. He now lives in Akron, Ohio and is a professor of marketing at the University of Akron. D'Amico graduated from the Georgetown University School of Foreign Service, received his master's degree from Rutgers University, and earned his Ph.D. in business administration at Texas Tech University. Before attending Rutgers, he worked in sales and marketing positions in Washington, D.C. and New York City, and he now serves frequently as a consultant to not-for-profit, political, and commercial organizations and as a board member for such organizations as Goodwill Industries.
D'Amico has published over one hundred proceedings, journal, and business press articles and has co-edited several proceedings and texts. Currently co-editor of the Journal of Marketing Management, he is also a past president of the Marketing Management Association and National Vice-President of Pi Sigma Epsilon, the national marketing fraternity.
D'Amico has won a number of teaching awards and was selected by the Professional Fraternities Association as its 1997-1998 Outstanding Collegiate Chapter Advisor for his work with Pi Sigma Epsilon. --This text refers to an alternate Hardcover edition.
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2 of 3 people found the following review helpful:
3.0 out of 5 stars
updated to include the internet,
By A Customer
This review is from: Marketing (Hardcover)
This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience.
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