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Marketing Hardcover – December 29, 2008

ISBN-13: 978-0547167473 ISBN-10: 0547167474 Edition: 15th

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Product Details

  • Hardcover: 736 pages
  • Publisher: South-Western College Pub; 15 edition (December 29, 2008)
  • Language: English
  • ISBN-10: 0547167474
  • ISBN-13: 978-0547167473
  • Product Dimensions: 1.2 x 8.6 x 11.1 inches
  • Shipping Weight: 3.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #344,324 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

William M. Pride is professor of marketing, Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. He is the author of Cengage Learning's Marketing, 15th edition, and a market leader. Dr. Pride's research interests are in advertising, promotion, and distribution channels. Dr. Pride's research articles have appeared in major journals in the fields of advertising and marketing, such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Association of Collegiate Marketing Educators, Society for Marketing Advances, and the Marketing Management Association. Dr. Pride has taught principles of marketing and other marketing courses for more than 30 years at both the undergraduate and graduate levels.

O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Cattastrophe on February 9, 2013
Format: Hardcover Verified Purchase
Its a marketing book, if I didn't need it for a class, I wouldn't have purchased it. It is nice to have the refresher though, so it serves it's purpose.
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By kuhl on January 12, 2013
Format: Hardcover Verified Purchase
I purchased this book for school. The price was awesome. The delivery was speedy and on time. This was a good book. I was very pleased with this purchase.
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By Blake W. on October 5, 2011
Format: Hardcover Verified Purchase
The book was in great condition and was exactly what I needed.The book came in the mail quickly, so the transaction ran smoothly...!!!
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