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Marketing With Email Paperback


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Product Details

  • Paperback: 250 pages
  • Publisher: Maximum Pr; 1st edition (October 1999)
  • Language: English
  • ISBN-10: 1885068409
  • ISBN-13: 978-1885068408
  • Product Dimensions: 1 x 7.5 x 9 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #2,593,694 in Books (See Top 100 in Books)

Editorial Reviews

Review

". . . I'm very impressed . . . I believe her readers will find this book both very helpful and very efficient . . ." -- Ben Dyer, Intellimedia Commerce

". . . Useful case studies, lists of resources and 'Cheat Sheets' make her tips easy to implement." -- Karen Axelton, Managing Editor, Business Start Ups magazine

About the Author

Shannon Kinnard holds a BA in English and an MA in Mass Communications from the University of Florida. Ms. Kinnard is currently a consultant through her company, Idea Station, for numerous online newsletters, including MindSpring Enterprises and Microsoft Southeast. Shannon is on the board of directors for both the Southeastern Software Association and the Atlanta Interactive Marketing Association. She is a columnist for Entrepreneur magazine's Business Start-Up, and Digitalsouth magazine covering topics that include marketing, technology, and the Internet. She resides in Decatur, Georgia.

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Customer Reviews

4.9 out of 5 stars
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See all 14 customer reviews
Kinnard does a good job of making the paint dry quickly.
Frederick L. Merritt Jr.
If you own a business or if you represent a business that is trying to increase their market share on the Internet, make this mandatory reading.
Donna O'Leary
Trust me -- I have read other books on e-mail marketing, and they just don't touch on all the points or go in-depth like this one does.
Robert Schroeter

Most Helpful Customer Reviews

16 of 18 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on September 4, 2000
Format: Paperback
I picked up this book because I have always found e-mail to be an effective way to begin and develop relationships with interesting people I would never have otherwise met. That's one of the many reasons I like to write reviews on Amazon.com. Since most books about the Internet are extremely simple and out-of-date, I had low expectations. Imagine how pleased I was when I discovered that this book not only answered many of my questions (such as how to get started with e-mailing to opt-in lists of people who have given permission to be contacted with information in certain subject areas) but also provided information that I did not imagine existed (such as sites for posting e-mail press releases and statements of competency to reach the media). Best of all, the ideas here take little capital and expertise so most people who are active on the Internet can use them.
Here is the table of contents to give you a sense of how the book is organized:
Chapter 1: E-Mail Newsletters
Chapter 2: Discussion Lists
Chapter 3: Online Networking
Chapter 4: Signature Files
Chapter 5: Autoresponders
Chapter 6: Customer Relationship Management
Chapter 7: Promotions and Direct E-Mail
Chapter 8: Online Public Relations
Chapter 9: Advertising in E-Publications
Chapter 10: E-Mail Marketing Rulebook
Chapter 11: Technical Know-How
Chapter 12: Measuring Results
Chapter 13: Opt-In List Brokering
Chapter 14: Worksheets
Chapter 15: 20 Recommended E-Mail Publications
As a result of reading this book, I began to wonder if I should also offer a free e-mail newsletter of more analytical and detailed book reviews covering those books I like best, with the reviews organized to be easier to access.
Read more ›
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7 of 7 people found the following review helpful By S Bishop on June 7, 2000
Format: Paperback
I perused all the books at the store before choosing Shannon's. I was looking for an internet marketing book that focused exclusively and in-depth on e-mail. Nothing else was even a close second. Each chapter is really a book in itself, and you learn incrementally, chapter by chapter, about the subject.
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7 of 7 people found the following review helpful By Cynthia Frisina on April 20, 2000
Format: Paperback
I thought I knew a lot about email marketing after working the Internet space for 4 years - but the minute I opened this book I learned new applications to consider. The resources listed are extremely helpful.....I've recommended this book to many "experts" and "novices" alike and gave one to each person on our staff. A big thumbs up!
Cindy Gray....president, emediagroup.net
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6 of 6 people found the following review helpful By A Customer on March 22, 2000
Format: Paperback
Shannon's book on email marketing is one of my top 5 favorite books to recommend for anyone who is starting out and trying to navigate email marketing strategies for their business.
Two thumbs up. :-)
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6 of 6 people found the following review helpful By Denise O'Berry on February 14, 2000
Format: Paperback
Shannon's book is everything I thought it would be and more! It's a great guide for both beginners and seasoned professionals. Lot's of great examples and planning guides. I've already told a couple of people to run right out and buy it. And, I'll probably tell more!
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8 of 9 people found the following review helpful By Frederick L. Merritt Jr. on August 20, 2001
Format: Paperback
I am a technoid (See my about me area) so when I first started reading this book and Kinnard described the tools I thought the book was going to be fairly boring. Later when I entered in the chapters on marketing I was thrilled with an entry level book.
I needed (and still need) good ideas to help me market my business. I used my highlighter a great deal in this book. In almost every one of the later chapters I found really good ideas. Also the structure of the book was wonderful. The beginning of every chapter is a series of descriptive or narrative paragraphs, case study, resources and a cheat sheet. The structure that Kinnard uses makes this a tool for reference as well as a good read.
Finally, I think Kinnard has an excellent style. I think one of the great tasks of writing a book like this one is that most of the audience really is not interested in reading the material. We just want to know it so that we can use it. So, time spent reading and learning about email is tiresome. Kinnard does a good job of making the paint dry quickly.
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8 of 9 people found the following review helpful By Robert Schroeter on June 28, 2000
Format: Paperback
E-Mail is probably THE most important means of communication today with over 2.1 million going out per day, and that importance will only grow in the future. In this book, Shannon Kinnard shows you how to effectively setup an e-mail marketing campaign that will keep customers coming back. She includes many case studies which are very useful and practical for any type of business. You will be able to relate these to many facets of your business and improve your marketing strategy in turn. This is a must have for anyone that wants to stay ahead of the game in today's electronic world. Trust me -- I have read other books on e-mail marketing, and they just don't touch on all the points or go in-depth like this one does.
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