Marketing Without Advertising (Marketing Without Advertising, 3rd ed) [Paperback]

Michael Phillips (Author), Salli Rasberry (Author)

Book Description

Series: Marketing Without Advertising, 3rd ed | Publication Date: April 2001

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

* attract new customers and build trust * encourage customer recommendations * improve customer service and turn even dissatisfied customers into active supporters of the business * list products and services widely and inexpensively * plan marketing events that will keep customers involved * use the Internet to market services and products

This essential book will help you market your business with common sense, not piles of cents.

Editorial Reviews

Review

...straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers... -- Business Life

There are good ideas here on every page... the nitty-gritty steps you need to—and can—take to generate sales... -- Milton Moskowitz, co-author, 100 Best Companies to Work for in America

About the Author

Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the coordinator of the Briarpatch, a network of small businesses that espouse common values. He also runs a pioneering small business school called the Noren Institute in San Francisco. Co-author of Marketing Without Advertising, Michael is the author of many other books, including The Seven Laws of Money (with Rasberry, Pocket Classics), Honest Business (with Rasberry, Pocket Classics), The Briarpatch Book (ed. with Rasberry, New Glide), Simple Living Investments (Clear Glass) and Citizen Legislature (with Callenbach, Banyan Tree).

Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films, business consulting, and writing. An artist and gardener, she is currently vice president of the private nonprofit, the Sonoma Land Trust. Sally is the author of Living Your Life Out Loud: How to Unlock Your Creativity and Unleash Your Joy (with Selwyn, Pocket Books), Running a One-Person Business (with Whitmeyer, Ten Speed Press), The Seven Laws of Money (with Phillips, Pocket Classics), Honest Business (with Phillips, Pocket Classics), The Briarpatch Book (ed. with Phillips, New Glide) and Marketing Without Advertising (with Phillips, Nolo).

Product Details

• Paperback
• Publisher: Nolo; 3rd edition (April 2001)
• Language: English
• ISBN-10: 0873376080
• ISBN-13: 978-0873376082
• Product Dimensions: 8.8 x 7 x 0.6 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #2,437,547 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

5.0 out of 5 stars A fresh approach to marketing from an eloquent author team, October 28, 1998

By 

moneyblows books (Lee, NH) - See all my reviews

This review is from: Marketing Without Advertising (2nd Ed.) (Paperback)

The first couple of chapters set the tone for this novel book. Chapter 1 is called "Advertising: The Last Choice in Marketing." Chapter 2 is called "Personal Recommendation: The First Choice in Marketing." Need we say more? Probably not, but it is refreshing to see a marketing book that deals with such basic elements as trust, helping people, and educating customers. Particularly for the small business, these discussions are invaluable. Yes, there's also the (sigh) chapter on Internet marketing, and chapter on the marketing plan. Even those items are put in the proper perspective. One would think the authors, with 50,000 copies in print of the first edition of their book, might have some say in the title. But no, the publishers rejected the author's choice of title: "It Worked for Jesus!" Copyright 1998,Michael Pellecchia.

9 of 10 people found the following review helpful:

5.0 out of 5 stars This is a fantastic book, July 17, 1998

By A Customer

This review is from: Marketing Without Advertising (2nd Ed.) (Paperback)

It builds a strong case for using customer satisfaction as a key marketing strategy. Illustrates in detail many cases of businesses which have built huge success without advertising. This is a great resource for business owners.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent business advice, July 7, 2002

By A Customer

Amazon Verified Purchase

This review is from: Marketing Without Advertising (Marketing Without Advertising, 3rd ed) (Paperback)

This book is ostensibly about marketing, but much of the information is of general relevance to running your own business. I received my MBA from an Ivy school, and I have to admit that a substantial portion of the material in the book was stuff that we never covered in marketing classes. Overall, a very useful book about starting and operating your own small business. I highly recommend it.