Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend [Paperback]

Michael Phillips (Author), Salli Rasberry (Author)

Book Description

Publication Date: June 5, 2008

This book teaches small business owners the secrets to making their businesses dazzle. It provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied onetimers into loyal supporters. The book details strategic methods for effective: pricing; customer education; store improvement; spreading of the word; Internet use both for marketing and direct sales. A must have book for any small business owner!

Editorial Reviews

Review

There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is. (Milton Moskowitz 20080115)

"What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks." (Tim O'Reilly, Founder, O'Reilly & Associates 20080315)

"Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers..." (Business Life 20090101)

"Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs." (Reference & Research Book News 20090101)

A practical planning guide. (ASBA (American Small Business Association) Today 20090101)

This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty... (Biz Magazine 20090101)

Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers... (Business Life 20090101)

Shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money. (Joseph R. Mancuso Center for Entrepreneurial Management 20090101)

If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople. (Paul Tulenko Cleveland Plain Dealer 20090101)

This is a recognized classic... I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book. (New Age Retailer 20090101)

What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks. (Tim O'Reilly O'Reilly & Associates 20090101)

Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs. (Reference & Research Book News 20090101)

This book rates three and one half stars. You need it! (Scripps Howard News Service )

The ideas are useful and well presented, of value to any business. (Bernard Kamoroff The Essential Whole Earth Catalog )

From the Publisher

Inspire your customers to spread the word

See all Editorial Reviews

Product Details

• Paperback: 416 pages
• Publisher: Nolo; Sixth Edition edition (June 5, 2008)
• Language: English
• ISBN-10: 1413306322
• ISBN-13: 978-1413306323
• Product Dimensions: 9.1 x 7 x 0.9 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #181,056 in Books (See Top 100 in Books)
  • #83 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Paid advertising can often be the most expensive and least effective method of marketing goods and services, August 10, 2008

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend (Paperback)

Paid advertising can often be the most expensive and least effective method of marketing goods and services to the public. Now in a significantly updated and expanded sixth edition, "Marketing Without Advertising: Easy Ways To Build A Business Your Customers Will Love & Recommend" by the team of Michael Phillips and Salli Rasberry (both of whom are recognized pioneers in 'values-based' business models) is a thoroughly 'user friendly' and practical instruction manual for high-impact, low-cost marketing strategies that offer a wealth of tips and techniques for developing repeat customers, creating word-of-mouth publicity, transforming dissatisfied customers into a loyal clientele, planning and executing low-cost marketing events, utilizing the Internet and the World Wide Web, attracting media attention, and a whole lot more. Focusing on such essential issues as the physical appearance of the business, pricing, customer education, and marketing plan design, "Marketing Without Advertising" can be considered to be a complete, comprehensive, and invaluable instructional that will enable even the most novice entrepreneur and business manager to succeed in today's volatile marketplace and competitive economic environment no matter what the product or service they are seeking to promote.