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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend

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Paid advertising can often be the most expensive and least effective method of marketing goods and services to the public. Now in a significantly updated and expanded sixth edition, "Marketing Without Advertising: Easy Ways To Build A Business Your Customers Will Love & Recommend" by the team of Michael Phillips and Salli Rasberry (both of whom are recognized pioneers in 'values-based' business models) is a thoroughly 'user friendly' and practical instruction manual for high-impact, low-cost marketing strategies that offer a wealth of tips and techniques for developing repeat customers, creating word-of-mouth publicity, transforming dissatisfied customers into a loyal clientele, planning and executing low-cost marketing events, utilizing the Internet and the World Wide Web, attracting media attention, and a whole lot more. Focusing on such essential issues as the physical appearance of the business, pricing, customer education, and marketing plan design, "Marketing Without Advertising" can be considered to be a complete, comprehensive, and invaluable instructional that will enable even the most novice entrepreneur and business manager to succeed in today's volatile marketplace and competitive economic environment no matter what the product or service they are seeking to promote.