Customer Reviews

Marketing Without a Marketing Budget: How to Find Customers Yesterday, on a Shoestring, Without Fouling Up Your Schedule Any Worse Than It Already Is

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Despite its quirky graphics, this book could be a gem for small business entrepreneurs just getting started. It's easy to read, with bullet-style writing. While some advice is obvious and intuitive, there are some more creative ideas for establishing and building a customer base using good public relations and customer service as the primary tactics. These are definitely tried and true means of positively impacting sales. What's missing is a more modern twist (e.g., web & internet methods) because the book was published in 1989, but remember: you can't discount the benefits of traditional business-building! The personal touches and creative marketing strategies suggested by Rice can mean a critical difference (for the better) in your bottom line.