More About the Author
To The Huffington Post, she's "the High Priestess of Marketing to Women;" to TIME magazine, "the Chief Rabbi of the Sheconomy." Renowned business guru Tom Peters calls her "the First Lady of Marketing to Women" and says "she is one of the best presenters, male or female, I've ever seen."
Marti Barletta uses her proprietary GenderGenius™ principles and The Buyer Multiplier™ toolkit to help B2C and B2B clients get more customers, and make more money per customer. Her first book, Marketing to Women, is available in 19 languages. Her latest book, PrimeTime Women, focuses in on the market's high-spending sweet spot - women in their mid-life prime - and shows marketers how to use this under-served segment's growth, size and buying power to turbocharge their business results.
As the go-to authority on marketing and selling to women, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Inc., Fast Company, TIME, Bloomberg Businessweek, and many other publications worldwide.
A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including countries as diverse as Australia, Chile, Denmark, Dubai, Japan, Spain and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including automotive, banking, consumer products, investment services, retail, travel/tourism and eal estate development, to name a few. She is proud that numerous clients have booked her for return appearances and sponsored her for speaking series to their own customers.
Ms. Barletta's F500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others (complete list at www.trendsight.com). She has recently expanded her offerings to make them accessible to mid-size enterprises via customized coaching arrangements; and small businesses will soon be able to access her ideas through webinars, self-study seminars and group coaching programs.
Her lively style, command of her subject and passion for her topic create engagement and "Aha!" moments among everyone she works with. She connects easily with audiences and clients, who enjoy her sense of humor and love her practical tactics tailored specifically to their business issues and opportunities.