Marketing Your Arts & Crafts: Creative Ways to Profit from Your Work [Hardcover]

Janice West (Author)

Book Description

Publication Date: January 15, 1997

Addresses and telephone numbers are provided for hundreds of contacts, complemented by easy-to-read commentary and special interviews.

Editorial Reviews

From Library Journal

In preparing this directory of marketing opportunities, West drew on her 20 years of experience as a working craftsperson. She targets potential markets ranging from such familiar options as coop gallery, holiday boutique, and craft mall sales to other possibilities the artist/artisan may not have considered, such as selling to hotel gift shops, placing art works in embassies around the world, and utilizing slide registries. The directory pinpoints some 50 specific target markets, including for each indepth information on types of products that sell in that particular market, costs to the artist/artisan, a description of the market, and a list of names and places to call for additional information. Interspersed with information on specific markets are useful discussions on such general marketing topics as working on commission, consignment selling, and product packaging. An excellent source for libraries where demand warrants.
Janice Zlendich, California State Univ. Lib., Fullerton
Copyright 1994 Reed Business Information, Inc.

From Booklist

What at first seems like yet another directory is, quite surprisingly, a treasure of information. From selling stuff to the use of holiday season boutiques to marketing topflight works to the advantages of major corporate art curators, West has done her homework well. Each of the 50 entries includes products that buyers want, costs to consider, people to contact, and questions to ask, as well as pithy paragraphs culled for the most part from interviews with potential buyers. A few categories provide some unrealistic prices (a brochure for $100?) and some simplistic advice (the notes on publicity, for instance). Nonetheless, coupled with special sections on such topics as commissioned work and selling on consignment, the data gathered here make this more than just another series of listings. Barbara Jacobs

Product Details

• Hardcover: 286 pages
• Publisher: The Summit Publishing Group (January 15, 1997)
• Language: English
• ISBN-10: 1565301277
• ISBN-13: 978-1565301276
• Product Dimensions: 8.1 x 8 x 1.1 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,376,885 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Excellent!, February 18, 2001

By 

Elizabeth (CO) - See all my reviews

This review is from: Marketing Your Arts & Crafts: Creative Ways to Profit from Your Work (Hardcover)

I loved this book... full of new ideas... so many resources I never would have thought of! I recommend it to anyone who would like to sell their artwork or crafts and doesn't know where to start. Not intended as a comprehensive review of ALL possible markets or marketing helps, the book provides more than fifty different avenues of selling your work to explore, provides contact information and advice on how to approach different marketing tasks. Lots of help!

5 of 6 people found the following review helpful:

2.0 out of 5 stars Assumes too much, August 23, 1998

By A Customer

This review is from: Marketing Your Arts & Crafts: Creative Ways to Profit from Your Work (Hardcover)

Very selective in what's included and what's not. There are certainly many trade journals out there, yet only THE CRAFTS REPORT is reviewed. There are a lot of areas left up to the reader to research, and some overly simplistic summaries.