Marketing Your Book (Writing Handbooks S.) [Paperback]

Alison Baverstock (Author)

Book Description

Publication Date: September 28, 2001 | Series: Writing Handbooks S.

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Editorial Reviews

Review

'Able to offer informed guidance for the writer.' Writing Magazine 'An excellent analysis and explanation of how the book business works, and how agents, publishers and booksellers all work together...this book guides you through the whole process' Writing Magazine (Nov 2007) 'Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and emintently practical.' The Good Book Guide (Aug 2007) '...a complete guide to selling your work to agents, publishers and readers.' Writers Forum (August 2010) --This text refers to an alternate Paperback edition.

About the Author

Alison Baverstock has worked in publishing as a marketing manager and publicity controller and now works freelance as a marketing and management consultant. She lectures on publishing courses at City University, London and regularly gives talks on the industry. She is also the author of Kogan Page's How to Market Books - now in its third edition.

Product Details

• Paperback: 160 pages
• Publisher: A & C Black (September 28, 2001)
• Language: English
• ISBN-10: 0713659653
• ISBN-13: 978-0713659658
• Product Dimensions: 8.4 x 5.3 x 0.6 inches
• Shipping Weight: 7 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #8,641,302 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Book Marketing Tips, February 5, 2005

By 

Freelancer2 "Freelancer2" - See all my reviews

This review is from: Marketing Your Book (Writing Handbooks S.) (Paperback)

This book is aimed at helping authors with their book promotion.

Starting with the basics - What Is Marketing - the author guides you through the publishing maze.

You'll learn how to get noticed, what you can do as an author to promote your book, the steps you may take when you self-publish, getting publicity, speaking at author events, and a host of other book marketing and promotion tips.

Useful resources are also included to give you a good start.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Comprehensive and Specific Guidance, September 27, 2009

By 

Vance "Klaatu" - See all my reviews

This review is from: Marketing Your Book: An Author's Guide: How to target agents, publishers and readers (Writing Handbooks) (Paperback)

This was a comprehensive overview of the publishing and marketing of one's book complete with anecdotes and actual examples from real life.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Practical advice that works, September 18, 2007

By 

Helen Carey (Melbourne, Australia) - See all my reviews
(REAL NAME)   

This review is from: Marketing Your Book: An Author's Guide: How to target agents, publishers and readers (Writing Handbooks) (Paperback)

Alison Baverstock's latest is as practical and down-to-earth a guide to marketing books as you'll find anywhere. Unlike many so-called marketing "experts" she speaks from experience and has no truck with fancy-pants jargon and theory. This is just plain, simple, excellent advice from start to finish. If you're a published author you'll already know that you need to do everything you can to support your title. And if you're hoping to get published, then you would be wise to read this book and be prepared to give your little treasure every help.

There is also a very valuable chapter on self-publishing - when it's worth considering, how to go about it and above all how to avoid the pitfalls.