Marketing Your Business [Paperback]

Martin Bailey (Author)

Book Description

Publication Date: October 27, 2003

Marketing your business delivers a theoretical and practical approach to cost-effective promotion of your company and products.

Editorial Reviews

From the Author

This book is about showing you what you could take on yourself rather than outsourcing it to a third party at great expense, such as:

- Press releases – do you need to use a PR company?
- Adverts/brochures – do you need to use a design house?
- Web site – do you need to use a web design company?
- Mailshots – do you need to use a mailing house?

If you’re outsourcing any of the above ask yourself if you need to, then read on. If you’re not even doing any of the above then get ready to increase your business! In addition to showing you what you can take control of yourself, I also wanted to demonstrate how tasks that you may already be doing in-house could be done better, quicker and more cost-effectively, and to give guidance on what works and what doesn’t – this is exceptionally useful if, for example you’re branching out into new areas such as trade shows and don’t know where to start. There are also other practices, such as viral marketing, which cost next to nothing to set up but can yield untold benefits.

I hope this book will give you guidance either through some of the business practices I suggest or the real-world examples I have used myself or admired of others. If just one of them works for you then I’ve justified your outlay for this book. If nothing else, remember to have fun – this will come across in everything you do

About the Author

Since 1992 Martin Bailey has been involved with the marketing activities of small and medium sized companies, either through working directly for the organisation or by assisting friends and colleagues in their own business ventures. Based in the UK he regularly assists companies around the world in creating product and brand awareness for their chosen marketplaces. He has also written a number of IT and technical articles for niche market trade magazines.

See all Editorial Reviews

Product Details

• Paperback: 284 pages
• Publisher: Imprint Books (October 27, 2003)
• Language: English
• ISBN-10: 1591098610
• ISBN-13: 978-1591098614
• Product Dimensions: 8 x 6.1 x 0.9 inches
• Shipping Weight: 15.5 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #8,676,784 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars This really helped me promote my mail order business, November 29, 2003

By A Customer

This review is from: Marketing Your Business (Paperback)

I run a two-man telesales mail order business. I bought this book because it seemed to be backed by some pretty big companies (Saachi & saachi, Virgin, Macromedia, Adobe and Sage according to the back cover), but despite this it has loads of advice for the smaller retailer.

This book is two books in one - the first half teaches you the theory. For me the best chapter was dealing with the press. This shows you that it's relatively easy to get free coverage in magazines. The second half of the book has practical guides - again the chapter on writing press releases was excellent. It literally takes you step by step to writing a press release, right down to how to phrase the title and how the final document should be formatted.

There is also a CD-ROM on the back. Although most of the software that's on there you'll find on the cover disc of most magazines there were a couple of jewels. There are also some tutorial videos (although there should have been a few more in my opinion).

If you run your own business are are look at ways to produce more material in-house but are not sure how to go about it I don't think you can go far wrong with this book.