Customer Reviews

Marketing Your Business

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I run a two-man telesales mail order business. I bought this book because it seemed to be backed by some pretty big companies (Saachi & saachi, Virgin, Macromedia, Adobe and Sage according to the back cover), but despite this it has loads of advice for the smaller retailer.

This book is two books in one - the first half teaches you the theory. For me the best chapter was dealing with the press. This shows you that it's relatively easy to get free coverage in magazines. The second half of the book has practical guides - again the chapter on writing press releases was excellent. It literally takes you step by step to writing a press release, right down to how to phrase the title and how the final document should be formatted.

There is also a CD-ROM on the back. Although most of the software that's on there you'll find on the cover disc of most magazines there were a couple of jewels. There are also some tutorial videos (although there should have been a few more in my opinion).

If you run your own business are are look at ways to produce more material in-house but are not sure how to go about it I don't think you can go far wrong with this book.