Marketing Your Clinical Practice: Ethically, Effectively, Economically [Hardcover]

Neil Baum (Author)

Book Description

Publication Date: March 15, 2000

From creating a pleasant reception area to increasing referrals to creating a Web Site, this new edition of Dr. Baum's best-selling guide takes physicians step-by-sep through the process needed to promote a clinical practice.

Product Details

• Hardcover: 503 pages
• Publisher: Jones and Bartlett Publishers, Inc.; 2 edition (March 15, 2000)
• Language: English
• ISBN-10: 0834217457
• ISBN-13: 978-0834217454
• Product Dimensions: 10 x 5.6 x 1.3 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #1,750,346 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Excellent Resource, March 7, 2006

By 

J. Phillips - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing Your Clinical Practice, Third Edition (Paperback)

This book is an excellent resource. I am the business manager and wife of a physician with a fairly new solo practice. I stay busy implementing many of the simple, practical recommendations in this book. Not only have we increased volume and income, but our office runs more smoothly. Thanks, Dr. Baum.

7 of 7 people found the following review helpful:

5.0 out of 5 stars outstanding, December 30, 2005

By 

Matthias G. Muenzer "muenzerus" (Boston, MA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing Your Clinical Practice, Third Edition (Paperback)

Neil Baum's book contains the sum of all other advice that I had ever heard before I bought it and I was surprised how much more it contains. No wonder nobody recommended it to me. Every resident should receive it as a graduation gift from her or his program director. It is an absolut must for private practice. Consultants are not going to tell you more than what you will read in this book, they just charge you 20 times as much. The single most valuable book for marketing your own practice.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Best book to ethically promote your medical practice., May 16, 1999

By A Customer

This review is from: Marketing Your Clinical Practice: Ethically, Effectively, Economically (Hardcover)

Unless you are a pathologist with only slides or dead patients, you must have Dr. Baum's book. It is the only medical marketing book written by a private practicing physician. Baum knows "what works" and "what doesn't"; he's been in the trenches of medical practice and has done it and can tell you how to do it ethically, effectively, and economically. Dr. Robert Kotler, M.D., F.A.C.S.