Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Internet and website strategies; Professional consultants; Marketing to the Generations: Boomers, Seniors, GenXers; Improving EMR efficiency; Adding ancillary services; In-office dispensing, advantages and risks; How to reconfigure your space; Natural Disaster and Technological Disaster planning
Marketing Your Clinical Practice
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Customer Reviews
“ We recommend Dr. Baum's book, "Marketing Your Clinical Practice" to all of our medical practices, particularly physicians who are starting up a new practice. ”
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
By J. Phillips
Format:Paperback|Amazon Verified Purchase
This book is an excellent resource. I am the business manager and wife of a physician with a fairly new solo practice. I stay busy implementing many of the simple, practical recommendations in this book. Not only have we increased volume and income, but our office runs more smoothly. Thanks, Dr. Baum.
7 of 7 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Neil Baum's book contains the sum of all other advice that I had ever heard before I bought it and I was surprised how much more it contains. No wonder nobody recommended it to me. Every resident should receive it as a graduation gift from her or his program director. It is an absolut must for private practice. Consultants are not going to tell you more than what you will read in this book, they just charge you 20 times as much. The single most valuable book for marketing your own practice.
6 of 6 people found the following review helpful
By A Customer
Format:Hardcover
Unless you are a pathologist with only slides or dead patients, you must have Dr. Baum's book. It is the only medical marketing book written by a private practicing physician. Baum knows "what works" and "what doesn't"; he's been in the trenches of medical practice and has done it and can tell you how to do it ethically, effectively, and economically. Dr. Robert Kotler, M.D., F.A.C.S.
Most Recent Customer Reviews
1.0 out of 5 stars
This is an old book with outdated information
I thought this was a new edition of this book and although the book was new, the edition was over 12 years old and not helpful. Read more
Published 1 month ago by john porpora
2.0 out of 5 stars
Good book, but not as good as prior editions
I had a chance to listen Dr. Baum's seminars and presentations. I also have the 3rd edition of this book. I am his fan. He is a smart marketing person. Read more
Published on December 27, 2010 by M. Basic
5.0 out of 5 stars
An excellent book!!!!
It's a very good book, has a differentt aproach of what is practicing medicine. We the physicians are not costume to this kind of issues, such as marketing or reviewing the... Read more
Published on January 28, 2010 by Alberto Aguilar
5.0 out of 5 stars
A revolutionary book that is a must read for any physician!
Dr. Baum has done it again! Marketing Your Clinical Practice is overflowing with time tested ideas and strategies that any physician can use to grow their practice. Read more
Published on January 26, 2010 by John V. Guiliana
5.0 out of 5 stars
A must have for any medical and dental (or any specialty) doctor and...
This book, by far, is the ultimate guide to medical marketing with ideas and concepts you can simply implement right away with little cost and effort. Read more
Published on January 18, 2010 by Hal Ornstein
5.0 out of 5 stars
great
Very good book for doctor in the US. must for all person running a clinical practice.
Published on March 28, 2009 by Naji Hawawini
5.0 out of 5 stars
phenomenal value, inspiring
What I find refreshing and inspiring about Baum's book is that how it shows that devotion and attention to patient needs can guide you to satisfaction and success as a physician. Read more
Published on January 21, 2008 by walktowork
1.0 out of 5 stars
MARKETING YOUR CLINICAL PRACTICE
i have not receive my book, i am angry because i pay and i dont receive that you promise. My brother live there in Usa AND GO TO CALL TO YOU BECAUSE I AM VERY INSATISFIED WITH YOU
Published on December 30, 2007 by Ruth Brito Brito
5.0 out of 5 stars
Marketing your clinical practice
This book is written based on real life experinces. I believe it is a masterpiece. I am incorporating lessons learned into my practice. It is quite enjoyable to read. Read more
Published on November 22, 2007 by Bone Man Jim
5.0 out of 5 stars
Excellent marketing guide for healthcare practice
This book is written for you if you don't want to hire a marketing specialist or to spend thousands of hours re-inventing solid methods to keep the patients you already have and to... Read more
Published on November 18, 2007 by Dr. Yuval Lirov
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