Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition [Paperback]

Neil Baum (Author), Gretchen Henkel (Author)

Book Description

Publication Date: September 3, 2009 | ISBN-10: 0763769835 | ISBN-13: 978-0763769833 | Edition: 4

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Internet and website strategies; Professional consultants; Marketing to the Generations: Boomers, Seniors, GenXers; Improving EMR efficiency; Adding ancillary services; In-office dispensing, advantages and risks; How to reconfigure your space; Natural Disaster and Technological Disaster planning

Product Details

• Paperback: 608 pages
• Publisher: Jones & Bartlett Publishers; 4 edition (September 3, 2009)
• Language: English
• ISBN-10: 0763769835
• ISBN-13: 978-0763769833
• Product Dimensions: 8.9 x 6.9 x 1.3 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #343,394 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Excellent Resource, March 7, 2006

By 

J. Phillips - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing Your Clinical Practice, Third Edition (Paperback)

This book is an excellent resource. I am the business manager and wife of a physician with a fairly new solo practice. I stay busy implementing many of the simple, practical recommendations in this book. Not only have we increased volume and income, but our office runs more smoothly. Thanks, Dr. Baum.

7 of 7 people found the following review helpful:

5.0 out of 5 stars outstanding, December 30, 2005

By 

Matthias G. Muenzer "muenzerus" (Boston, MA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing Your Clinical Practice, Third Edition (Paperback)

Neil Baum's book contains the sum of all other advice that I had ever heard before I bought it and I was surprised how much more it contains. No wonder nobody recommended it to me. Every resident should receive it as a graduation gift from her or his program director. It is an absolut must for private practice. Consultants are not going to tell you more than what you will read in this book, they just charge you 20 times as much. The single most valuable book for marketing your own practice.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Best book to ethically promote your medical practice., May 16, 1999

By A Customer

This review is from: Marketing Your Clinical Practice: Ethically, Effectively, Economically (Hardcover)

Unless you are a pathologist with only slides or dead patients, you must have Dr. Baum's book. It is the only medical marketing book written by a private practicing physician. Baum knows "what works" and "what doesn't"; he's been in the trenches of medical practice and has done it and can tell you how to do it ethically, effectively, and economically. Dr. Robert Kotler, M.D., F.A.C.S.