Customer Reviews

Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition

5 star:		(18)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

This book is an excellent resource. I am the business manager and wife of a physician with a fairly new solo practice. I stay busy implementing many of the simple, practical recommendations in this book. Not only have we increased volume and income, but our office runs more smoothly. Thanks, Dr. Baum.

Neil Baum's book contains the sum of all other advice that I had ever heard before I bought it and I was surprised how much more it contains. No wonder nobody recommended it to me. Every resident should receive it as a graduation gift from her or his program director. It is an absolut must for private practice. Consultants are not going to tell you more than what you will read in this book, they just charge you 20 times as much. The single most valuable book for marketing your own practice.

Unless you are a pathologist with only slides or dead patients, you must have Dr. Baum's book. It is the only medical marketing book written by a private practicing physician. Baum knows "what works" and "what doesn't"; he's been in the trenches of medical practice and has done it and can tell you how to do it ethically, effectively, and economically. Dr. Robert Kotler, M.D., F.A.C.S.

What I find refreshing and inspiring about Baum's book is that how it shows that devotion and attention to patient needs can guide you to satisfaction and success as a physician. Not only is Baum's book jam packed with ideas, concrete examples, and forms you can use, it was filled with personal anecdotes making it very readable. I like how he describes his initial mistakes or ineffective techniques, then identifies and changes his practices to provide a better service.

This book is written based on real life experinces. I believe it is a masterpiece. I am incorporating lessons learned into my practice. It is quite enjoyable to read. It truly exceeded my expectations. Two thumbs up.

We recommend Dr. Baum's book, "Marketing Your Clinical Practice" to all of our medical practices, particularly physicians who are starting up a new practice.

Dr. Baum's tips on non traditional sources of referrals are outstanding and his book complements our philosophy, that being effective management equals good manners plus common sense.

We would highly recommend this book to any physician in need of enhancing his/her patient volume.

John W. McDaniel President and Chief Executive Officer Physician Management Group, Inc.

This book is written for you if you don't want to hire a marketing specialist or to spend thousands of hours re-inventing solid methods to keep the patients you already have and to attract new patients. Using numerous examples and clear explanations, Dr. Baum shows how to discover patient retention problems early, how to turn negatives into positives, and how to manage your reception area and improve your compliance, including such details as an office video. The book also lists various networking methods, teaches marketing to various ethnic and age groups, and covers a full spectrum of marketing media, including newsletters, yellow pages, websites, e-consults, referrals, and speeches.

Informative and well-organized, this is an excellent marketing guide for any healthcare practice. Read it and keep it near for reference.

Yuval Lirov, Medical Billing Networks and Processes - Profitable and Compliant Revenue Cycle Management in the Internet Age

I picked this up originally on a hospital library display wondering what could I learn about marketing MY practice. This book has practical, down-to-earth and simple ( and economic) tools to help find your referral sources and how to reach them to promote your practice. It does what it sets out to do and then some.
I will reread this book, share it with my practice manager, partners etc so they can all realize how we each market our practice every day.
I feel that it contains useful information for practices of ANY size, ANY specialty any locale.
After reviewing the book, reading the beginning chapters and a few of particular interest, I realized I needed my own copy.

Marketing Your Clinical Practice is full of practical suggestions that can be implemented at little or no cost, and that guarantee customer satisfaction. Illustrations and examples included in Dr. Baum's book are entertaining and useful; he covers marketing techniques not found in other publications, such as support groups, public speaking, and office staff networking. Literally hundreds of ideas are presented. If all practices used Dr. Baum's suggestions, patients would be happy to go to the doctor!

Marketing Your Clinical Practice-Ethically, Effectively and Economically is the most useful book on medical marketing that I have read. The book contains dozens of useful and practical ideas to make your practice more efficient and enhance patient satisfaction at the same time. A must read for the busy doctors who wants to streamline their practice in 2000. Dr. Robert Kessler, Professor of Urology at Stanford University, Palo Alto, CA