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Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Promotional Genius
 
 
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Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Promotional Genius [Hardcover]

Pat Williams (Author), Michael Weinreb (Contributor)
4.7 out of 5 stars  See all reviews (7 customer reviews)


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Book Description

February 1, 2001
Bill Veeck marketed, promoted, and sold baseball like no one before him and like no one since. Influenced and inspired by the classic sports book Veeck: As in Wreck, veteran author and motivational speaker Pat Williams has penned his 19th book, Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Marketing Genius. Williams, senior vice president of the NBA's Orlando Magic, insists that Marketing Your Dreams isn't a Bill Veeck biography; instead, it's a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It's a book about extracting Veeck's traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.


Editorial Reviews

Review

"Every aspiring marketing person should eat this up." -- Jerry Colangelo, CEO, Phoenix Suns & Arizona Diamondbacks

"Only Bill Veeck ever could write better about Bill Veeck. Marketing Your Dreams is...a wonderful tribute to the master." -- Frank Deford

"This story about Bill Veeck is a masterpiece." -- Sparky Anderson, Hall of Fame Manager

About the Author

Pat Williams is the senior vice president of the NBA's Orlando Magic. Also one of America's top motivational, inspirational and humorous speakers, he has addressed employees from many of the Fortune 500 companies and the Million Dollar Round Table.


Michael Weinreb is former sports feature writer for the Akron Beacon Journal. He has won numerous state and national writing awards from the Associated Press sports editors.

Product Details

  • Hardcover: 318 pages
  • Publisher: Sports Publishing LLC; 1st ed edition (February 1, 2001)
  • Language: English
  • ISBN-10: 1582611823
  • ISBN-13: 978-1582611822
  • Product Dimensions: 10.2 x 7.3 x 1.2 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #790,494 in Books (See Top 100 in Books)

More About the Author

Pat Williams is the senior vice president of the NBA's Orlando Magic. As one of America's top motivational, inspirational, and humorous speakers, he has addressed thousands of executives in organizations ranging from Fortune 500 companies and national associations to universities and nonprofits. Clients include AllState, American Express, Cisco, Coca-Cola, Disney, Honeywell, IBM, ING, Lockheed Martin, Nike, PriceWaterhouseCoopers and Tyson Foods to name a few. Pat is also the author of over 55 books, his most recent title being "Bear Bryant on Leadership."

Pat served for seven years in the United States Army, spent seven years in the Philadelphia Phillies organization--two as a minor league catcher and five in the front office--and has also spent three years in the Minnesota Twins organization. Since 1968, he has been in the NBA as general manager for teams in Chicago, Atlanta, Philadelphia--including the 1983 World Champion 76ers--and now the Orlando Magic, which he co-founded in 1987 and helped lead to the NBA finals in 1995. Twenty-three of his teams have gone to the NBA playoffs and five have made the NBA finals. In 1996, Pat was named as one of the 50 most influential people in NBA history by a national publication.

Pat has been an integral part of NBA history, including bringing the NBA to Orlando. He has traded Pete Maravich as well as traded for Julius Erving, Moses Malone, and Penny Hardaway, and he has won four NBA draft lotteries, including back-to-back winners in 1992 and 1993. He also drafted Charles Barkley, Shaquille O'Neal, Maurice Cheeks, Andrew Toney and Darryl Dawkins. He signed Billy Cunningham, Chuck Daly, and Matt Guokas to their first professional coaching contracts. Nineteen of his former players have become NBA head coaches, nine have become college head coaches while seven have become assistant NBA coaches.

Pat and his wife, Ruth, are the parents of 19 children, including 14 adopted from four nations, ranging in age from 23 to 36. For one year, 16 of his children were all teenagers at the same time. Pat and his family have been featured in Sports Illustrated, Readers Digest, Good Housekeeping, Family Circle, The Wall Street Journal, Focus on the Family, New Man Magazine, plus all of the major television networks, The Maury Povich Show and Dr. Robert Schuller's Hour of Power.

Pat teaches an adult Sunday school class at First Baptist Church of Orlando and hosts three weekly radio shows. In the last 13 years, he has completed 53 marathons--including the Boston Marathon 12 times--and also climbed Mt. Rainier. He is a weightlifter, Civil War buff and serious baseball fan. Every winter he plays in Major League Fantasy Camps and has caught Hall of Famers Bob Feller, Bob Gibson, Fergie Jenkins, Rollie Fingers, Gaylord Perry, Phil Niekro, Tom Seaver and Goose Gossage.

Pat was raised in Wilmington, Delaware, earned his bachelors degree at Wake Forest University, and his master's degree at Indiana University. He is a member of the Wake Forest Sports Hall of Fame after catching for the Deacon baseball team, including the 1962 Atlantic Coast Conference Championship team. He is also a member of the Delaware Sports Hall of Fame.

 

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Average Customer Review
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Life Is More Than Just Baseball, April 9, 2001
By 
Chris Stolle (Indianapolis, IN) - See all my reviews
This review is from: Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Promotional Genius (Hardcover)
Before I edited this book - yes, my name is in this book as the editor - I knew who Pat Williams was/is and I knew a little about Bill Veeck. I expected this to be all about baseball and Veeck's oddball promotions. But this book goes way beyond that. Baseball is merely an afterthought; just something to help exemplify ways you can enhance your life. Williams shows you how you can think "outside the box" and expand your ideas to go beyond what's already being done. I found several useful items that I have tried - with some success - to incorporate into my own life. Life is a process. You aren't going to reach the top in one day. But this book is a great tool in helping you make more out of life than you thought possible. This is a comedic, dramatic look at Bill Veeck, his life as well as your life and our places in this world. I hope people will enjoy this book as much as I do.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars a MUST introduction to the fabulous life of Bill Veeck, December 16, 2002
Amazon Verified Purchase(What's this?)
This review is from: Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Promotional Genius (Hardcover)
When I was 10, I wrote Bill Veeck (then owner of the Chicago White Sox) a letter . . . I recall making suggestions as to the club's lineup . . . not only did he write me back, but his response marked the beginning of an occasional series of back-and-forth correspondence that continued until his death . . . . . . he even made my an honorary
White Sox scout and arranged for me to meet one of his real scouts when I attended a Mets game.

Veeck thus became my first guru . . . he was a baseball promoter, perhaps most famous for having sent a midget to bat in a major league game . . . but he was also an innovator, plus quite a guy.

I devoured his autobiography, VEECK AS IN WRECK, when
it was published in 1981 . . . since then, I have attempted to
read everything else I could about him . . . yet somehow I
had missed MARKETING YOUR DREAMS: BASEBALL AND
LIFE LESSONS FROM BILL VEECKs by Pat Willaims; i.e., until this past week.

My one word reaction: WOW! . . . what a great book . . . it
made me appreciate Veeck even more, along with Williams--quite
a sports promoter in his own right . . . I found myself taking
countless notes, always a sign that what I'm reading is
really making quite a dent on me.

There were many memorable passages; among them:
* Because there is a reason why Veeck went
to bed in the middle of the night. And a reason
why he woke up four hours later. And a reason
why he was never dulled by routine, why every
day became an opportunity, and every hour,
every moment of his 71 years, was gilded and
precious.

He did not sleep because he could not sleep.
He was afraid to sleep because sleeping
meant missing something. He was so caught
up in the basest virtues of each day that his
mind couldn't let go.

Said Washington writer Tom Boswell after
Veeck's passed away in 1986, "Cause of
death: Life."

"With the amount of sleep he didn't get," says
longtime Chicago White Sox organist Nancy
Faust, "Bill probably died at 85 instead of 71."

* Veeck once sent away for a mail-order toy. When
it arrived, he learned it had to be assembled. He
spent the entire night before Christmas attempting
to put that infernal toy together for one of his
children. When he sent his check to the manufacturer,
he tore it into tiny pieces, put them into an envelope
and wrote: "I put your toy together. You put my
check together."

No doubt he felt a burden lifted.

The manufacturer had no choice but to accept the
check.

* He called amputees in the hospital to console them.
("Look at it this way," he would say. "One pair of socks
will last you twice as long. And in the winter, only one
foot will get cold.") He told one fan whose leg was wrapped
in a heavy brace, "If I had another leg to give you, I would."
He demonstrated the leg to curious children. He consoled
an amateur softball player who had broken his leg,
slipping the wooden leg off and telling him, "Here. Use mine."

"I only fear two things," he'd say, brandishing the leg. "Fire
and termites."

And though I typically like to include only three passages,
I just had to include this one too:

* Soon after the funeral, Mary Frances was digging
through the house when she discovered a note. They'd
always written to each other for more than three decades;
notes of love and sentimentality and humor. Seems he'd
written this one while waiting to be taken to the hospital
for the last time.

On one side he'd expressed the depth of his love for
Mary Frances. On the other, he'd written, "Tell everyone
it has been lots of fun."

You'll also find this book to be a lot of fun, as well as
inspirational.

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Very highly recommended, "user friendly" reading, April 29, 2001
This review is from: Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Promotional Genius (Hardcover)
Marketing Your Dreams: Business And Life Lessons From Bill Veeck, Baseball's Marketing Genius will prove of immense interest and value both to those who are baseball enthusiasts and those who would like to apply real-life advice and inspiration from a supremely successful entrepreneur who chose the field of marketing baseball to the American public. Very highly recommended, "user friendly" reading, Marketing Your Dreams blends sound "how to" information with real life examples, and in doing so presents the reader with a wealth of marketing approaches, attitudes, ideas, examples and experiences that can be transferred and adapted to any entrepreneurial endeavor in or out of professional sports.
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Inside This Book (learn more)
First Sentence:
Please forgive the man for his overzealous nature. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
bat day
Key Phrases - Capitalized Phrases (CAPs): (learn more)
White Sox, Mary Frances, Mike Veeck, New York, Brace Photo, World Series, Pat Williams, Hank Greenberg, Comiskey Park, Hall of Fame, American League, Bard's Room, Larry Doby, Los Angeles, Wake Forest, Wrigley Field, Bill Durney, Walt Disney, Chicago Tribune, Wide World Photos, Eddie Gaedel, Louis Browns, Roland Hemond, Veeck's Immutable Laws of Promotion, Chicago Sun-Times
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