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Marketing Your Library: Tips and Tools That Work Paperback – February 28, 2012

ISBN-13: 978-0786465439 ISBN-10: 0786465433
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Editorial Reviews

From Booklist

“It’s time for librarians to get out and get noticed,” says Karen Wanamaker, in “Flaunt It If You’ve Got It!” one of the articles featured in this inspiring volume. Helping us get out and get noticed, Marketing Your Library contains articles on a variety of topics, from personal selling to outreach and programming strategies to brand management to connecting with the media. Marketing Your Library is divided up into seven parts, with each categorized by a specific theme: “Fundamentals,” “Strategy,” “Finding Resources,” “Getting Recognized,” “Media Matters,” “Using Community Partnerships,” and “Event Planning and Implementation.” Each part contains several articles with variations on the main theme. Many articles are framed within a specific library’s experiences; other articles illustrate strategies and concepts or sample a cross section of libraries. A list of contributors and a detailed index round out the volume. Inspiring and practical, this is recommended for librarians in all types of libraries. --Blaise Dierks

Review

"Marketing Methods for Libraries provides the tools required to make your library's message a front page story. Implementing these strategies, your news will dodge the recycle bin and make it to print!" --Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana

"This crucial guide outlines the tools unique to libraries to market themselves and their services. Innovative and creative, these measures don't cost a fortune and ensure that libraries can and will continue to grow, develop, and thrive." --Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York

"Marketing Methods for Libraries is a must-have book for all types of libraries large or small, giving new ideas at little or no cost for obtaining community involvement and generating interest in your events from the press. A crucial tool for new or experienced library staff which includes step by step instructions for the newest PR person and provides fresh ideas for the library staff member who has done it all." --Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois
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Product Details

  • Paperback: 231 pages
  • Publisher: McFarland (February 28, 2012)
  • Language: English
  • ISBN-10: 0786465433
  • ISBN-13: 978-0786465439
  • Product Dimensions: 0.5 x 6.8 x 9.8 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #482,051 in Books (See Top 100 in Books)

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3 of 3 people found the following review helpful By Megan McGlynn on March 30, 2012
Format: Paperback
Marketing Your Library: Tips and Tools That Work provides a fresh perspective. The continuous nature of marketing can make it feel stale, and this volume gave some much-needed inspiration. The section on international marketing, with an overview of marketing activities from libraries in Mexico and Scotland, was fascinating - apparently public libraries in Glasgow are located in the same building as the public swimming pool, and leverage that location to great advantage.

Even libraries with less fortuitous locations will find something that works for them in this volume. The book provides great tips for integrating marketing into everyday activities, like circulation transactions.
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2 of 2 people found the following review helpful By Martin Wallace on April 8, 2012
Format: Paperback
The first several chapters of Marketing Your Library: Tips and Tools That Work serve as a primer, providing easy to follow professional guidelines that are based on established best practices. These guidelines touch on marketing, outreach, public relations, and project management principles. The remainder of the book demonstrates, through anecdotal case studies, how these guidelines are utilized in real-world scenarios. The book is suitable as an introductory text for librarians who have never engaged in any marketing activities, but even the seasoned library marketing and outreach specialist will no-doubt stumble upon some new pearls of wisdom.

Combined, the chapters are balanced between public, school and academic libraries, but aside from one chapter on the Goddard Space Flight Center Library, there is scant direction that addresses the needs of small, special libraries and their unique user populations. A chapter or two on non-profit resource centers would have really taken the book to the next level. Still, I feel that any librarians of any stripe can find some useful material here, no matter what type of library they work for.

There are some overarching themes throughout the book. Nearly every chapter begins by acknowledging the hard times libraries are facing in the economic downturn that have led to budget cuts, reduced staff, and fewer programs (although I'd argue that libraries always face these challenges, even when the economy is doing great). Another theme is the importance for libraries to connect to their communities and understand their values and needs. Many chapters express the need and tips for identifying the library's core users. And finally, many chapters highlight the use of social media as an integral (and cheap) component in marketing.
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1 of 1 people found the following review helpful By Trudie Root on April 24, 2012
Format: Paperback
In these times of challenges to libraries on many fronts, marketing is more important than ever. Marketing Your Library provides many avenues for libraries to follow to increase their visibility to customers and to stakeholders. Wayne Finley writes an excellent chapter on The Art of Personal Selling showing librarians how they may use selling techniques to motivate customers to be more active users and to get customers interested in new services and programs. Short dialogues present concrete examples of how to apply selling techniques and strategies. Another article by Deborah Lines Andersen and David F. Andersen on Marketing Public Libraries offers an interesting international perspective. In Glasgow, Scotland and Montreal, Canada, for example, libraries are co-located with other cultural services and athletics and leverage partnering to benefit their communities and increase visibility to libraries. Many other effective strategies are highlighted as well. Altogether, this new book on marketing is appealing for its variety of approaches to a vital area of librarianship.
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Format: Kindle Edition Verified Purchase
Very easy to read book. Gives good examples and guides library managers through the marketing plan. Librarians and Library Science professors can make good use of it.
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By Sierra Gordon on January 13, 2013
Format: Paperback Verified Purchase
Of course it isn't exactly a thing you buy on a lark, the material in this book is still very accessible and gives great inspiration
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