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0 of 7 people found the following review helpful:
5.0 out of 5 stars
Difference between Marketing and Sales,
By Francis P. LaRoue (Seattle WA) - See all my reviews
This review is from: Marketing Your Product (Self-Counsel Business) (Paperback)
Book started out great... until page 2. Paragraph 'Difference between Marketing and Sales': "Marketing is different from Sales in that you first determine the customer's needs and then design a product or service to satisfy those needs.. Marketing is really about listening to your customer. In a sales-oriented organization, salespeople listen with the intent to reply; in marketing you listen with the intent to understand."My recommendation for a replacement definition: "Marketing is Sales on crack - with no quota." Get a grip - nothing happens without a sale and you're not going to get one of those without listening. |
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Marketing Your Product (Self-Counsel Business Series) by Donald G. Cyr (Paperback - July 1998)
Used & New from: $0.01
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