Service businesses today face stiff competition. This newly updated guide is written by service marketing experts who share their secrets for attracting clients. Chock-full of practical advice, this book will help you plan and execute an effective marketing campaign. Includes:
-- Where can you find information about potential clients?
-- What should you know about your competition?
-- How do you develop and implement an action plan for marketing?
-- Where can you find information about potential clients?
-- What should you know about your competition?
-- How do you develop and implement an action plan for marketing?

