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17 of 18 people found the following review helpful
on September 19, 2007
Format: Paperback
This book is being returned. I wanted something written by someone who doesn't like to sell but learned to do it in spite of him/herself. This book was obviously written by someone who loves to sell, and will do anything to promote. If you don't believe me, look at the people who have reviewed this washed out excuse of a book. Most books here at Amazon are reviewed by people with either names or nicknames, but all the Five Star reviewers of this book go by the name "Reader." The exception is Joe Vitale, who will do and say anything for a buck. I wish I'd read all the reviews before buying -- I would have avoided this book.

Yes, I sound crabby. I'm angry that I was suckered by another badly-written misrepresented book.

Avoid it. There are better titles with superior information reviewed by people other than the author's friends.
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24 of 27 people found the following review helpful
on October 3, 1998
Format: Paperback
I've just started a consulting business and I have no marketing experience. I've also realized this business is more than consulting, I need to learn how to sell myself!
Most marketing books focus on "product" marketing - a lot of their methods do not apply to service marketing. This book is fun to read and applies marketing methods specifically to service businesses and provides real-world actions you can take today to promote your business with little or no money! I've already implemented some of the methods. I love this book!
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19 of 21 people found the following review helpful
on August 31, 1998
Format: Paperback
     Do you desire to go online to sell your products and services? Every day people go online with the hope of successfully marketing the products and services they have to offer the world. How about you? Are you in need of a consultant to provide some winning solutions? Rick Crandall has written Marketing Your Services to offer some fresh ideas that will help you to effectively market yourself.
     Crandall, who wrote 1001 Ways to Market Your Services, offers detailed coaching throughout this book to equip readers with the know-how they need to succeed. Readers are encouraged to take advantage of everyday opportunities such as current events, community affairs, and the media to gain an audience and prospective clients. Clever, thoughtful, and honest advice is a valued commodity these days. Humor is important too! Crandall offers it all here!
     The book includes chapters dealing with a variety of marketing strategies, such as seeking free publicity, networking, referrals, public speaking, writing, publishing newsletters, and using telephones, fax machines, and the Internet. An appendix offers 105 great marketing ideas that will get anyone noticed quick! Although the book does not deal entirely with online marketing, every matter discussed in the book can in some way be directly applied to the online community.
     Reading through this book will give readers plenty of great marketing ideas. The author's warm personal approach makes this book believable and very easy to read. Entrepreneurs offering any product or service, regardless of their levels of experience, can put this marketing book to effective use. Highly recommended!
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6 of 6 people found the following review helpful
on October 28, 2007
Format: Paperback
I agree with Sally Atman that this book is obviously written by someone who loves to sell. He obviously likes to help people solve problems, though, so I wasn't terribly put off by this personality.

There are some good tips in the book. There are many obvious, well-worn, and clichéd tips in the book. Despite the fact that this is the "Expanded and Updated" edition, the internet and email marketing material is very sadly out of date. Please don't follow his recommendations for bumping up your website keyword usage -- these might have been clever and innovative four years now, but now they are considered black hat practices and will result in your site being penalized by Google.

Basically, the gist of the book is this: If you hate traditional Herb Tarlek-style selling, find a way to sell that you are comfortable with, and then use it. Instead of "networking," build relationships with people and they will learn to trust your expertise. Eventually they will either call on you or refer you to someone else who needs your services. All fairly obvious stuff, but there might be a tidbit or two in here that is new to a particular reader.

I checked the book out of the library before committing to buying it, and I'm glad I did. Saved me $14.21 plus shipping.
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13 of 16 people found the following review helpful
on November 9, 2003
Format: Paperback
I launched a successful graphic design business using dozens of the marketing approaches that fill Rick Crandall's book. Six years later I re-located, re-read the book, and started all over. Hundreds of tried and true strategies for getting your offering "out there" are well-organized in the various chapters of the book. There are lots of good real-life examples and something for everyone. Rick points out that when buying services, people don't reallly know what they're getting until the service has been provided. Potential customers must decide to hire you based on trust. Therefore, relationship building is critical to marketing intangible services, and the consultative marketing approach Rick advocates shows the customer you have their best interests at heart. I still refer to the book often and share relevant strategies with clients developing their own businesses.
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4 of 11 people found the following review helpful
Format: Paperback
I was surprised by this one. I expected fluff but instead got practical ideas and tested methods and lots of colorful stories to bring it all to life. I highly reccomend this one....
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7 of 17 people found the following review helpful
Format: PaperbackVerified Purchase
I read this book after being promoted to Product Manager. I was hoping to get more insight and do my job better, but it was too poor in some aspects.
The book is good, but not so good, unless you haven't heard of marketing before.
Anyone with a little imagination could come up with the ideas showed in the book.
I guess it is aimed at people with personnal business and offering only services like lawyers. It is very usefull for independent consultants. I am a consultant, but work for a company, so it didn't help too much. If you work for a company, then don't waste your time and money.
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