Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals [Hardcover]

Anthony O. Putman (Author)

Book Description

ISBN-10: 0471509485 | ISBN-13: 978-0471509486 | Publication Date: May 14, 1990 | Edition: 1

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:
* How to define and promote your services to the right market
* How to differentiate your business from other similar businesses
* How to price and package your services
* How to turn qualified prospects into customers and build long-term relationships with clients
"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Editorial Reviews

From the Publisher

How to market your services, whether you are a small-business owner looking for increased sales or an independent professional seeking new clients. Shows how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye. Also discusses how to price services, ``package'' your product, turn prospects into customers, and develop and use advertising.

From the Back Cover

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you:

• How to define and promote your services to the right market
• How to differentiate your business from other similar businesses
• How to price and package your services
• How to turn qualified prospects into customers and build long-term relationships with clients

"This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Wiley; 1 edition (May 14, 1990)
• Language: English
• ISBN-10: 0471509485
• ISBN-13: 978-0471509486
• Product Dimensions: 9.3 x 6.3 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #573,944 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

46 of 46 people found the following review helpful:

5.0 out of 5 stars One of the best, if not THE best books on marketing services, March 15, 1999

By 

Robert Middleton (Boulder Creek, CA United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals (Hardcover)

Of all the books I've read on "Marketing Your Services" this has to be the best. The reason is that Putman gives the most comprehensive, in-depth and holistic view of marketing I've ever seen in print. He looks at marketing your services not as a chore you need to get through but as a fun and challenging activity to improve the success of your business. Everything is covered here, from finding your niche to taking care of clients. The style is fun and informal and includes many stories and real life examples. This is a "must have" book if you want to attract new clients.

30 of 30 people found the following review helpful:

5.0 out of 5 stars THE book for people who need to market but hate huckstering., June 30, 1998

By 

[e-mail] (Wheaton, Illinois) - See all my reviews

This review is from: Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals (Hardcover)

This is the ideal book for professionals who know they need clients but have always thought of marketing as trickery and manipulation. Putman begins with a different way of thinking about marketing: It's honestly presenting what you have to offer, as a professional, in a way that someone can decide whether they want it. He then goes on to show how to do that. At each phase there is a discussion of the important points, and a practical, step-by-step, how-to list. The writing is down to earth and absolutely clear. After reading this book, you know what to do and how to do it at each point. And, you know that doing it is simply part of being a professional.

13 of 13 people found the following review helpful:

5.0 out of 5 stars This book does for marketing what a LASER does for light!, July 26, 1997

By A Customer

This review is from: Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals (Hardcover)

Putman has crystallized the essence of what it really takes to build a business successfully. There's no academic hype or muddle, just delightfully practical insights you can transfer easily from where you're learning to where you're earning ­­ with his guidance. His coaching style combines with a caring, supportive attitude, tons of practical ideas and a 'do-able' process to make you truly effective at marketing what you're selling. Good show, Anthony, GOOD SHOW