Marketing: A complete guide in pictures, Second Edition [Paperback]

Malcolm McDonald (Author), Peter Morris (Author)

Book Description

ISBN-10: 0750661984 | ISBN-13: 978-0750661980 | Publication Date: September 21, 2004 | Edition: 2

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach!

So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.

Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject.

* A unique marketing introduction taking a pictorial approach
* Very powerful and very fast learning tool for the key concepts in Marketing
* Written by one of the leading author teams in the subject

Editorial Reviews

Book Description

Colourful, witty, original but deadly serious introduction to all the concepts you need in modern marketing

From the Back Cover

MARKETING: A complete guide in pictures is a colourful, witty, original but deadly serious introduction to all the concepts you need in modern marketing. Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there - it is not difficult to spot organizations that have not adopted a marketing approach!

To enable managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.

Using full colour cartoons, and packed with ideas and examples, Marketing:
A complete guide in pictures is a highly approachable primer. Based on the internationally best selling Marketing Plans textbook, it is a rigorous and serious introduction to the subject.

Malcolm McDonald, MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

Peter Morris NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).

See all Editorial Reviews

Product Details

• Paperback: 168 pages
• Publisher: Butterworth-Heinemann; 2 edition (September 21, 2004)
• Language: English
• ISBN-10: 0750661984
• ISBN-13: 978-0750661980
• Product Dimensions: 9.2 x 6.3 x 0.4 inches
• Shipping Weight: 12.6 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,504,779 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

1.0 out of 5 stars Neither fun nor interesting, October 27, 2005

By 

M. Beise-Zee "Rian" (Bangkok) - See all my reviews
(REAL NAME)   

This review is from: Marketing: A complete guide in pictures, Second Edition (Paperback)

I was hoping to spice up my course in Markting a bit with a pictoral guide, but the pictures are very diappointing. They are not funny at all and even not fine drawn. Since Kotler is very easy to read, who would need such a lame and ugly picture story?

5.0 out of 5 stars Great stuff, March 22, 2005

By 

Ahmad A. Alabduljabbar "Tiger" (Riyadh, KSA) - See all my reviews
(REAL NAME)   

This review is from: Marketing: A complete guide in pictures, Second Edition (Paperback)

This book is very rich but in a very simple language.
I advice anybody how want to learn about marketing to read this book.
Even marketing people can use it as quick and useful reference or preparing for job interviews.

Good Luck